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The action group started 2012 with its actions against supermarkets around the sale of what Wakker Dier describes as a chicken. "As a result, chicken has now been banned from supermarket fresh produce, and in the meantime, the sale of chicken to plaice is underway in many food service establishments, particularly fast-food restaurants." Wakker Dier continues to campaigning until the herd is also cleared, "says the action group in the press release on the new campaign
Kentucky Fried Plofkip
Kentucky Fried Chicken, described by Wakker Dier as Kentucky Fried Plofkip (KFP) .New target thanks to the advance of the chain in the Netherlands.According to the organization, it is one of the last big companies that always sells the type of chicken: "KFC sells breaded chicken, in large quantities and at a very low price, so a lot of animal suffering," says Wakker Dier's Anne Hilhorst The campaign developed by the organization is a travesty of commercials as KFC stands diffuse
Last month Deen under fire
Last month Wakker Dier went with radio spots on the supermarket chain Deen. These were aimed at the other spearhead of the organization, fighting what Wakker Dier describes as runners of kilos. According to the current definition of the term of the group of action, it is meat without mark of quality. The supermarket company responded with the first radio advertisement on national radio in the history of the regional channel. The chain also pointed out that Deen has the largest assortment of meat substitutes among Dutch supermarkets.
See also: Hoogvliet: great difficulty with Wakker Dier
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