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I have always been a big fan of aphorisms. They act like tiny little subroutines that help guide my life. For example, there is “measure twice cut once”, which I try to keep in mind when working in the workshop. Another phrase from the workshop that works is “an ounce of prevention is worth an ounce of cure”. When it comes to my puppy, “give it an inch and it will take a mile.” It’s winter, so don’t forget to tell the children, “don’t eat yellow snow”.
Then there are the nuggets of wisdom that Mr. Spock from Star Trek has shared over the years (which seem oddly prescient these days).
- “Without followers evil cannot spread.”
- “Insufficient facts always invite danger.”
- “The needs of the many outweigh the needs of a few, or just one.”
Over the years, I have also developed my own set of aphorisms. Six cups of coffee might be too much. And my favorite, especially this time of year: never buy an iPad in January.
Also: Which model of iPad should you buy?
It never fails that a friend or another contacts me in January to ask me which iPad to buy. They didn’t have one for Christmas. They are trying to plan for their new year and want to make some changes or upgrades. But January is a terrible time to buy an iPad, just like August is a terrible time to buy an iPhone. The new ones are just around the corner.
The statistics confirm this. The following graphics tell the story.
Take a look at this first graph. That’s all iPad announcements since the very first launched in 2010. As you can see, most iPads were announced in October or March, with a slight lead in March. When I count iPads, I count unique models (like an iPad, iPad Air, and iPad mini), but not model variants (like those that have cellular capacity versus those that don’t) .
Graphic: ZDNet / David Gewirtz
What this graph tells us is that iPads are often announced in March. But the evidence from the March announcements is even more compelling in this upcoming graph.
Graphic: ZDNet / David Gewirtz
Note that over the years, the months that Apple announced the iPads tended to be earlier in the year. For five years, there has always been an announcement in March. Over the past three years, Apple has also made an announcement in the fall on the iPad.
When you think about it, it makes sense. Apple is announcing the base (cheaper) models in October, just in time for Christmas gifts. Apple is announcing the Pro models in March, when corporate annual budgets are still relatively fresh, the silly season and resulting vacation spending has passed, and the new trend in powerful Pro models comes to life in the coming months. ‘an exciting spring event.
Just a few months ago, Apple announced the 8th generation iPad (in September) and the 4th generation iPad AIr (in October). But Apple has yet to update its Pro models.
The latest iPad Air (launched in October) uses the same A14 Bionic processor as the current generation iPhone 12. Meanwhile, the latest two iPad Pro models (11in and 12.9in) still use the A12z chip. .
Considering the attention Apple has given to its iPad solution and iPadOS, it is very fair that Apple will update the iPad Pro models (and possibly the iPad mini) to a variant of the A14 chip. .
Considering that Apple has launched iPads every March for the past five years, there’s a good chance Apple is hosting an event in March – most likely to announce new iPad Pro models. Unless the pandemic dismisses it for some reason, which is questionable because Apple has eliminated the pandemic-limited Apple events three times from the park three times now, we can be pretty confident that they will maintain their model. this year also.
So, as the aphorism says, it’s January. Don’t buy an iPad in January, especially if you want a Pro model. New models will likely be available in March.
What do you hope for in a new iPad? Did you get one for the holidays or did you give one as a gift? Do you expect to buy a new Pro model if they announce in March? Let us know in the comments below.
You can follow daily updates of my project on social media. Make sure to follow me on Twitter at @DavidGewirtz, on Facebook at Facebook.com/DavidGewirtz, on Instagram at Instagram.com/DavidGewirtz and on YouTube at YouTube.com/DavidGewirtzTV.
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