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New Apple Advertising Highlights the Importance of Smartphone Privacy

Apple has released a new announcement on Thursday that is about protecting the privacy of your smartphone.

In the 45-second video, Apple presents a variety of scenarios in which people generally want privacy: at home, at the office, talking to others, in the car, and even in the bathroom.

The final slogan at the end says, "If privacy is important in your life, it should also be important for the phone."

You can see the video below.

Apple has a whole page on its website dedicated solely to privacy. Whether it's about customer codes, photos, Siri or Apple Pay issues, Apple states do "collect your personal information to sell to advertisers or other organizations "and all your data is protected from merchants, third parties, and even Apple itself. It also explains how it enhances the privacy of each app integrated into its App Store.

This ad could be seen as an attraction for Apple's competitors, including Facebook and Google, famous for monetizing their free apps by using anonymous user data to market their advertising platforms. to third parties and advertisers.

Although Apple has a very good record in terms of privacy, it's not perfect. A little over a month ago, Apple devices were suffering from a major FaceTime bug that allowed people to listen to others via their phone, even if they were not answering. not to the call. Apple solved the problem in about a week.

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