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CLEVELAND, Ohio – Cleveland Browns fans can look forward to three key food and beverage additions at FirstEnergy Stadium this season.
Aramark and the Browns have reinforced a few concession offers as the positive outlook and energy over the Browns should lead to a full house on Sunday. Restaurateurs – and longtime Browns fans – Michael Symon (B Spot) and Rocco Whalen (Rosie and Rocco’s) will maintain a presence in the stadium. But three more stands were brought in:
“Tender, love and chicken”
Located in the main lobby near section 129, the new stand features chicken sandwiches – a spicy version and a signature sandwich – a country-style fried chicken cutlet with apple-smoked bacon, Vermont cheddar, tomatoes Roma, leaf lettuce, pickle and herb remoulade on a toasted sesame seed potato bread in butter. It will also have top quality chicken fillets with a variety of special sauces and more.
The booth “is being added because we recognized how fans appreciate crispy chicken and fries at the game,” said Jessie Jacobson, Aramark General Manager.
Aramark gave a try on Thursday night at the stadium during the Paraguay-United States women’s football game. Jacobson said the stand was “a huge success” as the US team went 9-0.
“We had people flocking to the scene,” she said.
Walk through Bru
Additional “Walk Thru Bru” stations have been installed. Basically it’s an onsite beer store. The first was upgraded to level 100 in 2019.
“It was such a success, and we were able to get a lot of people through the location,” said Jacobson. “So as we look to have a full capacity crowd this season, we wanted to add more.”
This means that there will be five stations in total: one at mezzanine 300 on the west side, one on each side of level 500 and a second coming in October at level 100. They will offer around ten craft and local beers. , canned cocktails, seltzer waters and wine.
Stations similar to Rocket Mortgage FieldHouse and other sporting venues are automated through an AI-based self-checkout system, but those at FirstEnergy use a standard cashier, said Kevin Kearney, Aramark District Manager. for sports and entertainment.
“It’s very effective,” he says. “I think you’re going to see more and more of this type of technology evolve.”
Sauce the city
Vic Searcy’s Sauce the City will open at FirstEnergy Stadium. Aramark knows Searcy, who had participated in the Taste of Black Cleveland events at Rocket Mortgage FieldHouse and is present in the arena. It also operates Sauce the City Cleveland food hall at West 25th Street and Detroit Avenue.
It will be available to ticket holders at Moen Lake Club and 7UP City Club. The menu includes the SUMMER Chicken Sandwich, Hot Cleveland Chicken Sandwich, chicken fillets with signature sauces, fries and street corn. He will make his debut on Sunday when the Browns host Houston at 1 p.m. ET.
“He’s a fun, young, energetic entrepreneur and he works really hard to grow his business,” Kearney said. “It was fun working with Vic the last few years.”
I am on cleveland.comlife and culture team and cover topics related to food, beer, wine and sport. If you want to see my stories, here is a directory on cleveland.com. Bill Wills from WTAM-1100 and I talk about food and drink usually at 8:20 am on Thursday mornings. And tune in at 7 a.m. on Wednesdays for “Beer with Bona and Much, Much More” with Munch Bishop on 1350-AM The Gambler. Twitter: @ mbona30.
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