New Intel CEO laughs at company’s inability to ‘deliver better products’ than Apple’s M1 chip

New Intel CEO Pat Gelsinger said the company needed to “deliver better products” than Apple, which he described as a “lifestyle company,” and said the better days of Intel are “ahead of it” (via The Oregonian).

Speaking at an Intel show of hands yesterday, Gelsinger derisively implied that Apple is just a ‘lifestyle company’, so Intel must be able to outperform its technology:

“We need to deliver better products to the PC ecosystem than anything possible than a lifestyle business in Cupertino. We have to be just as good in the future.

The jibe at Apple comes after the launch of Apple Silicon last year, which started moving Intel chips inside Mac computers. The M1 chip, Apple’s first custom silicone processor for Mac, far exceeded the capabilities of equivalent Intel offerings, with significantly better performance and power consumption.

Gelsinger will replace Bob Swan as CEO of Intel, having already spent 30 years with the company before leaving in 2009. He was the company’s first CTO before becoming CEO of VMware. Speaking to employees, Gelsinger insisted that Intel had its best days “ahead of it.”

He joined the company in times of crisis because it faced multiple threats. As the main customer Apple abandons Intel for its own custom silicon, and Microsoft is expected to follow suit in the near future, Intel has struggled to come up with technological innovations. This is after the company repeatedly reported delays with its latest processors, while its main competitor, AMD, continued to capture valuable market share.

In December, a major hedge fund with a billion dollar stake in Intel, Third Point, issued a letter urging Intel to take “immediate action” and shake up its business model to combat growing threats to the market. ‘company. Gelsinger’s arrival will go some way to appeasing shareholders, but the company still has some way to go to regain a foothold.

Gelsinger is starting as CEO next month, after being sidetracked from his current job with a package worth $ 116 million.