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IHOP has added a menu item that generates responses ranging from dizziness to disgust on social media. The new article is a hamburger with a pancake in the middle.
The chain of restaurants calls this new sandwich "The Big IHOP Pancake", a new marketing initiative in which the company introduces three new burgers and qualifies them as "pancakes". This initiative follows the temporary name change of the channel, adopted last year. like "IHOb" or "International House of Burgers" as a way to promote its burgers.
The two other novelties are the garlic butter pancakes (Steakburger) and the grape pancakes (Steakburger). But it's the one with the pancake in the middle that seems to generate the most buzz.
"The most creative of the" pancakes "is the Big IHOP Pancake, which serves as a sandwich to a cheddar cheese pancake between two beef patties and forms a third bun to the Big Mac," reports Business Insider. "The burger also contains American cheese, bacon and IHOP sauce."
The publication Kate Taylor sent a tweet showing the new hamburger, which you can see below. Among the answers, a Twitter user wrote: "Exactly what the cardiologist ordered," while another tweeted: "Honestly, do not understand people who think that hamburgers need more bread . " Another one simply wrote: "Yuck."
The publication cites other users much more receptive. "Best .News. Ever" tweeted a user, while another wrote: "US consumers have a double win."
According to Business Insider, the president of IHOP, Darren Rebelez, attributes this idea to customers of the chain. Rebelez said: "People would not stop asking us," When are you going to eat a burger with pancakes? "
Here's Taylor's tweet …
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