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This weekend, an online retailer has released a list of stores for the product not yet sold. OnePlus 7. The list also included specifications for the handset, including a 6.5-inch SnapDragon 855 AMOLED display with system-on-chip, retailing for $ 569.
Many industry observers believe that the registration has achieved its goal … to increase the visibility of the retailer "not named here". Alastair Stevenson echoed the opinion of many TechRadar participants:
Set up a list in advance for a popular but unconfirmed device like the OnePlus 7 is a common tactic for small online retailers. Companies do this to attract attention and invite visitors to the store to make their brand known. Specifications are usually speculated and have no real support.
… A source close to the file has suggested to Trusted Reviews that the list is "complete BS".
OnePlus 6T (image: Ewan Spence)Ewan Spence
What the story says is reflected of course OnePlusIncreased visibility in the general public. If online retailers use your next phone to increase their SEO, people are looking for enough people so a list can make a difference.
It's also helpful for OnePlus to be both open with the many steps ahead – like the inclusion of SnapDragon 855 – But the six-month production cycle means that each handset represents only a tiny iteration compared to the previous handset. A glance at the supply chain thus leads to an enlightened guess, sufficient for a list page.
At the launch of OnePlus 6 last summer, I talked about OnePlus seeking to do "The passage of a handset manufacturer from shop to a mainstream manufacturer." The 6T has certainly supported this ambition, and OnePlus visibility at Mobile World Congress last month by promoting its 5G handset and by acting as opinion leaders in a number of expert groups have shown these advances to the industry.
Seeing it OnePlus 7 used as a SEO hack to bring consumers together is probably the icing on the cake.
Now, read why OnePlus does not add a wireless charge to OnePlus 7 …
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Over the weekend, an online retailer published a list of stores for OnePlus 7, which was not yet marketed. It also contained specifications for the handset, including a 6.5-inch SnapDragon 855 AMOLED display with a system-on-a-chip system, retailing for $ 569.
Many industry observers believe that the registration has achieved its goal … to increase the visibility of the retailer "not named here". Alastair Stevenson echoed the opinion of many participants at TechRadar:
Set up a list in advance for a popular but unconfirmed device like the OnePlus 7 is a common tactic for small online retailers. Companies do this to attract attention and invite visitors to the store to make their brand known. Specifications are usually speculated and have no real support.
… A source close to the file has suggested to Trusted Reviews that the list is "complete BS".
OnePlus 6T (image: Ewan Spence)Ewan Spence
What the story tells is a reflection of OnePlus' growing visibility in the general public. If online retailers use your next phone to increase their SEO, people are looking for enough people so a list can make a difference.
It's also helpful that OnePlus is both open in many next steps, such as the inclusion of the SnapDragon 855, but the six-month production cycle means that each handset only has one. small iteration of advance on the previous one. A look at the supply chain leads to an enlightened guess that is good enough for a list page.
At the launch of OnePlus 6 last summer, I had mentioned the fact that OnePlus was looking to move from "a handset manufacturer to a mainstream manufacturer". The 6T certainly confirmed this ambition and the visibility of OnePlus during last month's Mobile World Congress. by promoting its 5G handset and acting as opinion leaders on a number of panels, have shown that progress has been made in the industry.
Seeing the OnePlus 7 used as an SEO tool to bring consumers together is probably the icing on the cake.
Now, read why OnePlus does not add a wireless charge to OnePlus 7 …