New TV app arrives on third-generation Apple TV hardware



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By Malcolm Owen
Wednesday, March 27, 2019, at 10:59 am Pacific Time (1:59 pm Eastern Time)

Apple is striving to bring as many customers as possible to its updated Apple TV experience and subscription video service based on older devices, with new third-party beta software for Apple TV generation indicating the new application.

Apple TV update app

Apple's Apple TV update application, as shown at Monday's event

Announced Monday, Apple's new Apple TV application offers many changes compared to the current version offered by tvOS. As part of Wednesday's new beta developers, a new version of Apple TV Software 7.3 to be used with the third generation of Apple TV is now available for testing.

The unusual appearance of an update for older Apple TV hardware strongly suggests that Apple is looking to offer its updated experience to owners of the third-generation model, as well as to the current generation Apple TV and Apple TV 4K. However, at present, the UI experience is very slow due to the age of the hardware.

AppleInsider is reviewing the new beta to see what has changed. Until now, it was discovered that the beta version included a correct entry of the Apple ID verification code, instead of having to insert it at the end of the password, as required in some cases. In addition, the update does not bring AirPlay 2 to the third generation Apple TV. The compatibility with AirPlay 1 stays in place.

Apple is already trying to open the new Apple TV app to as many devices as possible for the incoming update, including making it available on smart TVs from Samsung, LG, Sony and Vizio, as well as apps for Roku and Fire TV from Amazon. streaming devices. Anthony Wood, CEO of Roku, said Tuesday that the decision to transfer the application to hardware other than Apple was to allow Apple to get the largest possible audience for its subscriptions.

The new Apple TV experience includes channels, which will provide "à la carte" options for subscribing to channels, potentially offering more freedom to customers than traditional cable TV packages. In addition, Apple plans to launch its Apple TV + video streaming service to customers via the app, which will offer a selection of original content from leading Hollywood actors.

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