[ad_1]
(Journalist)
– Truth in advertising is important to most people, but especially to Robert Galinsky. UPI reports that the Yonkers, NY resident has filed a class action lawsuit against King’s Hawaiian, a Hawaiian bun maker based in Torrance, Calif. – leading to Galinsky’s lawsuit. In his costume, Galinsky says that even though the California location is noted on the back of the wrapper for the rolls, “Hilo, Hawaii” adorns the front, leading him to believe the bread was made in the Aloha State. Galinsky adds in his complaint that King’s Hawaiian has taken its own lawsuits against other manufacturers to prevent them from using the word “Hawaiian rolls” in their marketing materials, making the company its primary target.
King’s Hawaiian “is the leading seller of Hawaiian rolls and basically invented this category of food,” Galinsky explains in his costume. The company’s website explains that it was founded in the 1950s in Hilo by Hawaiian Robert Taira and is called Robert’s Bakery. When it expanded and moved to King Street in Honolulu, it was renamed King’s Bakery. But “Robert was determined to spread his Aloha Spirit across the continent,” the site notes, and so in 1977 the company moved to a new facility in Torrance and renamed King’s Hawaiian Bakery, which is its current name. Galinsky says the company knew that placing “Hilo” prominently on the front of the package ” [mislead] consumers, ”says his complaint, by Top Class Actions. Hawaii News Now notes that this type of complaint about the use of Hawaii-themed labeling has happened before, including with Kona Brewing and Hawaiian Host.
[ad_2]
Source link