The backdrop: The relationship between Altice and Cheddar dates back to 2017, when Altice first invested in the live streaming startup.
- Cheddar, launched in January 2016 by CEO and founder Jon Steinberg, has successfully negotiated deals on various non-affiliate platforms, which has allowed it to strengthen its distribution and become available in 40 millions of pay-TV homes, as well as in open access. , services funded by advertising.
Details: The all-cash deal is based on the idea that Altice can strengthen the profile of its budding news service, which includes News12, a network of news channels in New York, acquired via Cablevision in 2016. Steinberg will then assume the position of President of Altice News.
What they say:
- "Cheddar has demonstrated an innovative approach to live news while building a committed audience, a strong audience and a strong brand," said Altice USA CEO Dexter Goei.
- Mr. Steinberg added that the goal of the agreement was to make Altice News a leader in local, economic, national and international news as we seek to create a live information offer for customers of the traditional pay-TV ecosystem. "
Go further: Even grandmother now broadcasts the television
