[ad_1]
Air New Zealand
He looks, smells and tastes beef. But this hamburger is anything but.
If it looks like meat, it smells like meat, even bleeding like meat, it must be meat, not so fast, says Silicon Valley, Impossible Foods, which has spent the last six years. years to do something not impossible but certainly unexpected – make a vegetable burger that reproduces the sensory experience of meat such as taste, texture, juiciness and mouthfeel, with plant alternatives that use considerably fewer resources. And the one who has the taste, dare I say it, is better than the meat.
If you are not convinced, you are not alone. I have not been up until last night when I became one of the first Kiwis to taste the Impossible Burger, which is served on Air New Zealand flights twice a day from Los Angeles to Auckland.
Our national carrier is the world's first airline to partner with Impossible Foods, a Californian start-up whose non-meat is stocked by more than 2,500 restaurants across the United States, from Momofuku Restaurant Nishi's famous chef David Chang in New York at White Castle and Umami burger restaurants. [19659006] READ MORE:
* Vege burgers remain pie in the sky
* Plant blood and clean meat for the "perfect hamburger"
* KFC to release veggie fried chicken in the Kingdom United [19659010] Air New Zealand gives customers a taste of the future with a new collaboration in flight with Silicon Valley food … "title =" "src =" https://resources.stuff.co. nz / content / dam / images / 1 / q / m / m / 6/6 / image.related.StuffLandscapeSixteenByNine.620×349.1qmlz7.png / 1530578882195.jpg "class =" photoborder "/>
SUPPLIED
Air New Zealand gives customers a taste of the future with a new collaboration online with Silicon Start-up Food Technology Valley Impossible Fo
Niki Chave, Director of Customer experience of Air New Zealand, explains that she heard about Impossible Foods for the first time a year ago and that she immediately saw the parallels between the two companies. So we are interested in working with other companies that do the same, "explains Chave. "We are also aligning with Impossible Foods in terms of sustainable development and the opportunity to be the first airline in the world to offer this incredible burger was too good not to pursue it."
There is usually a hamburger in the Business Premier menu but Chave believes that the Burger Impossible will please all palates.
"Whether you are vegetarian, flexitarian or meat lover, you will enjoy the delicious taste of the Impossible Burger."
The burger, which is prepared in the Los Angeles kitchen of Air New Zealand and assembled at altitude, comes with two herbal patties, smoked gouda, caramelized onions and a smear of tomatillo cream. Because the fries do not hold in the air, they are served with a side of beet and pickle relish.
That was all the PR machine promised: thick, juicy patties that would feel and chew like meat. be out of place at a barbie backyard with a beer and a sun terrace. In other words, nothing like the cardboard meat substitutes that I have tasted over the years.
The Impossible Burger is a big beast and four hours after landing in Auckland, I'm still not hungry. A fellow journalist, a former farm boy who is so carnivorous that he may have clogs for the feet, made his hamburger a brief job and proclaimed that he could not believe that this It was not meat
the holy grail for start-ups, geeks and advanced technologies. Last Friday, as the temperature gauge turned 26 degrees, a group of kiwi journalists crossed an hour south of San Francisco to find out what was going on.
There, in a windowless room, founder and CEO of Impossible Foods Patrick Brown, explained how to do something superior to a cow, rather than something identical, is good for consumers , the environment and to feed a fast growing species on a planet that remains the same size.
SHARON STEPHENSON
Air New Zealand is the first in the world to serve the award-winning, impossible herbal burger.
"Our mission is to make the global food system more sustainable by producing products that do not compromise nutrition, taste, or sustainability," says Brown, a former professor at Stanford University and a physician. who has given his support. AIDS
"I believe that animal-based production systems will ultimately be unsustainable in the face of climate change, global population growth, and pressure on resources and food security."
It turns out that the Impossible Burger uses 95% less land, 75% less water than beef and generates 85% to 87% less greenhouse gas emissions. Greenhouse. And it does not contain hormones, antibiotics, cholesterol or artificial flavors.
Brown and his fellow scientists explain that telling people what they eat never went to work.
SHARON STEPHENSON
Impossible Foods has its meatless meat stocked by more than 2,500 restaurants across the United States.
"People understand all the problems but eating meat is so much more complex – it's about tradition, familiarity, taste, convenience, nutrition, price and a whole lot of things emotional, "says Brown." We had to manufacture something that gave consumers all of these things, but that bypassed the cow that, let's be honest, is not very effective at converting the plant material into the protein and calories available for it. # 39; man and whose emissions detonate the planet "[19659006Alorsqu'theredoesildansunBurgerImpossibleIlyalaprotéinedepommedeterrequiluidonnelefacteurcritiquedemâcherlebléquifournitlafibreetl'?huiledenoixdecocoquidonneuncoupdepieddanslerevêtementdebouchejuteuxMaisc'ESTL'ingrédientmagiquehèmequifaitleburgersiavant-gardisteDérivédesracinesdesplantesdesojal'hèmeestidentiqueàceluidelaviandeanimalequiestresponsabledela"bleeding"duhamburgerdelamêmeinasimilarway
"Many people like to eat meat". "What I do is allow them to eat a lot more of what they like except in a way that is better for them and the planet."
The Impossible Burger is available in Business Premier on Air New Zealand flights from Los Angeles to Auckland until the end of October
The writer traveled to LA with the kind Air New Zealand authorization
Do you eat a meat-free, herbal burger? Share your thoughts in the comments.
– Tips and Tricks
