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ANZ
Jamie is the new digital assistant of ANZ.
ANZ gave birth to his first "digital person".
Jamie, an invention of the so-called New Zealand 25-year-old, began working Tuesday morning.
Jamie's first job is to chat with clients about the 30 most frequently asked questions by customers
Although "she" is able to learn, it's a "Moderate" learning, so customers trying to teach Jamie swear words, or bad habits.
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But chatting with Jamie for a few minutes suggests that there is something more for her than a series of answers by heart.
Ask her about her weekend, and she can tell she loves ice dancing
That's because Jamie (a conversation with that is a little uptight, even though she is still learning ) has a story back, created so that it feels more human
what is called the "strange valley". They look a lot like real people, but are quite different to be a little scary.
There is a tendency for digital humans built for business to be avatars of young women, often with neutral names like Alex, or in this case Jamie
But ANZ has a filmmaker named Kirsten Marcon (creator of movies as She is in the race Picnic stops and The most fun that one could have by dying among its ranks, who have imagined a life for Jamie, with hobbies and enthusiasms that she can reach when she comes home at night
"We wanted Jamie's personality to be appropriate for a Kiwi woman of 25, for match the appearance of our avatar, "said Don Whiteside, the man at ANZ who led Jamie's creative project, in collaboration with technology company Soul Machines
" Developing His Personality was fun, I worked on her at the c Bear of the last few months, it has slowly become easier to answer the question: "W" Jamie did she say? "
" We were able to shape his taste in things like books , movies and what she likes to do in her spare time. "
" Jamie is a Little One "
Liz Maguire, Digital and Processing Manager at ANZ, said Jamie could help to increase "digital inclusion" by making it easier.
"Although we know that many of our customers like to connect through our existing digital channels, we have spoken much more face to face than we used small screens. [19659006] One-third of ANZ customers do not use digital channels, which means that they use branch offices and the phone to do their banking.
"We want to see if Jamie will appeal to those who will not be equally comfortable with our other digital channels," said Maguire.
Greg Cross of Soul Machin es has greater hope for digital humans. The "Varian Rule" (from the name of Google's economist Hal Varian) says that if you look at what the rich have today, that's what middle-income people will have in 10 years,
Rich private bankers, expert tutors for children, and fast, responsive health care are things the rich benefit from.
The development of digital humans, Cross believed, could make these things accessible to all. Jamie has a lot more to learn to get there and get out of this strange valley.
"How are we going forward with this new generation of middle-income workers? The technology will be very guided by what our customers and our staff will tell us they want, "said Maguire.
ANZ
of ANZ Speaks with a Customer
ANZ
Greg Cross of Soul Machines said that digital humans were so new, very few people had ever spoken to one.
– Tips and Tricks
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