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Bakers Delight named the creative agency The Royals to its content account.
The appointment will see The Royals manage Bakers Delight's content strategy and execution for the brand by focusing on brand loyalty and improving conversational rates McCann Melbourne is the creative agency of Bakers Delight and will continue to work on the creative strategy and the execution of the brand.
Jodi Murray-Freedman, Head of Bakers Delight's Advertising Division
The Bakers Delight retailer and publicity said in a statement: "The Royals have brought infectious enthusiasm and great strategic thinking, and We were impressed by their level of understanding and interest in our business.
"I am confident that they have the strategic intelligence and creative power to push the potential of content into the social channels to new areas. "
Dave King, Innovation Party" We are excited to work with them to elevate the communications and brand engagement across all social channels. Our creative and content teams will work together to deliver
compelling tactical and social work with a bigger idea behind. We can not wait to start. "
The content account won comes two months after the Melbourne-based agency won the creative account of the Australian Super and the main brand of the Government of the Northern Territory
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