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Sore throats. All have dealt with them, and specifically – perhaps reaching a throat rhombus or perhaps gargling with hot and salty water, as my dear grandmothers would often say. But when a family member of the Wedderspoon Organic founders has a sore throat, only manuka honey fills the bill.
About 14 years ago, Sebastian and Catherine Martin noticed a need in the market. Raised in England, manuka honey was just part of Catherine's life. However, when Catherine's mother, Diane, came to Canada for a visit and had a sore throat, the manuka honey was not on the shelves of local retailers. A long family dialogue has arisen. Realizing that manuka honey had flourished in European and Asian markets years ago, the Martins went looking for manuka honey in Canada and the United States
After meeting several New Zealand beekeepers on the flowers of the manuka tree ( Leptospermum scoparium ), they establish a partnership with beekeepers that correspond to their values and standards. "Time is your most precious resource," said Rebecca Remley, CEO of Wedderspoon Organic, "in order to collaborate with someone who has similar values.We are still working with the same beekeepers that there are at 14 years old. "
New Zealand beekeepers, partners of Wedderspoon Organic for 14 years, tend to produce manuka honey.
With support partners and a stable manuka Supply chain of honey intact, the company started small, striking diligently on the doors of small local food stores and attending trade fairs to introduce manuka honey to the market and educate consumers. year after conception, the company hired a family friend, Fiona Nelson, and, using its sales skills, officially launched Wedderspoon Organic.Since then, the company has developed and has developed with dedication to ethical and sustainable honey production, support for bee conservation and ongoing transparency with consumers.
New Zealand takes honey seriously, as does Wedderspoon. Remley explains, "because it's a small country, but they also export a lot of goods. Considering bees and honey, the country "does not let things seep in," she continued. "If the New Zealand officials find an insect that will infest, they will burn it immediately.For example, the AFB [AmericanFlubroodunemaladiebacterialcausedby Paenibacillus larvae] can kill bees." The conscious efforts of neo-civil servants Zealanders mean less collapse of settlements.
exploited the protection of the New Zealand Ministry of Primary Industries (MPI) which develops standards and regulates manuka. In collaboration with MPI's government standards, Wedderspoon has developed a compliant manuka classification system, KFactor ™, to identify and measure the properties of its manuka products: KFactor ™ 12 ensures that 65% of the pollen grain in honey is Manuka pollen grains, KFactor ™ 16 guarantees 75% and KFactor ™ 22 guarantees 90%.
Wedderspoon partners with the David Suzuki Foundation, a Canadian non-profit organization dedicated to the conservation and protection of the natural environment and the promotion of sustainable development. . The company also supports Honeybee Conservancy in Rodale by sponsoring a hive.
All of these actions demonstrate the stewardship of New Zealand and Wedderspoon to the bee, as well as to consumers, by providing manuka honey products based on the ethic, the standards and regulations.
Customers can choose a variety of ways to use Wedderspoon manuka honey (although straight out of the pot just looks on the target). Wedderspoon honey drops, for example, contain 95% or more of organic ingredients, such as ginger and echinacea, eucalyptus and menthol, and lemon to enhance "well-being". to be, "according to the Wedderspoon website. Of note, with "daily improvements in organic farming, organic ingredients are becoming more accessible."
There are also some new on-the-horizon products designed to make manuka honey more accessible to consumers. Wedderspoon Plus Manuka Honey Herbal Teas with added probiotics and other healthy ingredients enhance mental clarity, vitality and energy, and boost the immune system when used as a daily snack . A 100 calorie fiber and protein bar is being prepared and will soon be on the market, as well as an apple cider vinegar drink with KFactor ™ 16 Manuka honey.
In addition to product innovation, packaging and BPA- To date, recyclable and reusable packaging has been used. Wedderspoon innovates by offering new and less packaging, as well as products that make manuka honey more convenient and accessible. "We wanted packaging that was easier to use and more convenient for the whole family, so we started uncompressed packaging that allows users to use everything in the jar," says Remely.
Manuka honey a natural prebiotic with natural living enzymes, but further research is needed to isolate all the properties of manuka and how beneficial it is to the body, according to Remely. Wedderspoon is currently involved in such research projects, with plans to help fund them.
"Get to know manuka honey," invited Remely. "From the point of view of the food category, it's" good food "with micro- and macronutrients and polyphenols, not your usual" squeezey "bear honey."
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Editor's note: The Esca Bona is a recurring feature of the suppliers that fuel innovation in the right food supply chain. These features explore the brand's history, innovation, investment in the supply chain, the research and partnerships that these companies undertake to improve the food system and the health of the company. consumer. We select suppliers based on their commitment to the great food movement, their history, their sustainability initiatives, their safe and effective ingredients and their partnerships with their end customers. event and brand led by New Hope Network that supports the movement of good food by helping end-product brands improve their supply chain, support people who create food, and make the most of technology and innovation # 39; innovation. from-or are-a supplier with a story to tell, email Sandy Almendarez, editor, Natural Products INSIDER to [email protected].
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