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Hahn Lionel / ABACA
The inclusion of haka in the new K-Pop NCT 127 video clip is shocking, said a Maori lecturer and filmmaker.
A new K-Pop video that starts with a traditional haka is shocking, says a respected Maori lecturer and filmmaker.
The new single of Korean group NCT 127 Simon says Three-second samples of a haka at the beginning of a song that ends with the provocative line "we are not careful".
Karlite Rangihau, lecturer at Te Whare Wananga o Aotearoa's Masters of Indigenous Knowledge and leading filmmaker, is another case of misappropriation of Maori culture.
"The haka is optimistic and represents masculinity, but I would never use a Korean tradition in any of my works," Rangihau said.
"If they came to New Zealand or had a Maori in this video doing the haka, then I think it would be fabulous."
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Karlite Rangihau said that all New Zealanders should adopt Maori culture and language.
NCT 127 is a popular group of 10 members formed in 2016. Simon says is the main single of their album Regulate.
Rangihau says that she can understand how using the haka in their video may seem acceptable.
"I come from Tūhoe and if I live this music video with this lens, I'm offended, but if I wore my hat Te Arawa, I would be more understanding because Te Arawa was engaged in tourism and cultural events for a very long time. "
The K-Pop video is part of a long list of acts and media integrating Maori culture into their work. In the past, haka and moko were used to sell products, including energy drinks and German cars.
Club members Patea Māori said that they were disgusted when their song Poi E was used during the BET Awards ceremony in June.
In a live show, actress Teyana Taylor danced provocatively Poi E as a promotion for the American television series Hit the ground in which she plays.
Hahn Lionel / ABACA
NCT 127 is a popular 10-member K-Pop hip-hop group.
According to Rangihau, technology means that Maori can not prevent their culture from being exposed and made accessible to the world.
"We have reached a stage of our cultural evolution that can not be defined or limited to our marae."
She says it's a lesson for all New Zealanders, not just Maori, to embrace and reclaim New Zealand's indigenous culture.
The first step, she says, is for everyone to learn Maori.
"We have to own it, we have to repatriate our own history and culture, otherwise the others will do it and abuse it."
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