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The Irish food giant will launch a range of premium beef products on JD.com
July 23, 2018
CHINA – ABP has announced an exclusive agreement with Beijing Hopewise Ltd to launch a premium product line Irish beef products on JD.com, a Chinese e-commerce platform
It is one of the largest online retailers from China to China by volume of transactions and revenue, with 301.8 million active users registered in the first quarter. 2018. JD.com, also known as Jingdong and formerly called 360buy, is a member of the Fortune Global 500. The process of buying beef products online is one of the fastest growing trends in the world. faster in the Chinese market.
ABP delivers a range of premium beef cuts by container loading at Hopewise processing facilities in Shanghai and Beijing. From here, the beef will be transformed into consumer packs, consumers can buy directly from home via the JD.com platform on their phones.
Mark Goodman, General Manager of ABP's International Division, said: "ABP is delighted to be the first European processor to offer premium beef products in the growing online marketplace of China.This transaction is a new tangible recognition of the quality meat that Ireland and the ABP continue to offer.
market, and working closely with the Ministry of Agriculture. , Food and Marine and Bord Bia to further increase the market share of Irish beef in China. "
This is the second ABP contract in the Chinese market. was the first Irish company to win a contract in China, with an exclusive three-year deal with Asian restaurant chain Wowprime Corporation. Earlier this year, ABP expanded its Irish Nature product line. Organic steaks with YATA, a supermarket chain based in Hong Kong. The company also exports Irish beef to the Philippines and Japan.
TheCattleSite News Desk
