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Addressing Delegates to The Morning Advertiser's Beer Summit in Manchester today (July 12), Matthew Phipps, Partner and Head of Licensing at Law firm TLT LLP, has described some of the problems faced by operators.
"We now have more breweries than we have ever had since the 1930s and everyone who offers access and / or customer consumption could and should have a" If you have visitors for visits and days of brewery, the tasting is not licensed (unless you are in Scotland), but if there is a sale and you pay for the tour, then you As more and more breweries and pubs look for online sales opportunities, called takeaways, they need to determine who buys them, if they are legally allowed to do so. and how, as an operator, you can prevent such sales.
Considerations on Licensing
"A license from a delivery perspective will have various restrictions and training with those who make deliveries is the kind of right not to deliver ", said Phipps
"What happens if someone uses the delivery system because they would not have served in an F2F environment? You will have to think about it because your license application could be revoked. "
Taprooms, meanwhile, could get better out of the licensing negotiations, especially if he sells a lot of beer under a pint, they do not necessarily want to sell pints," Phipps said. "Beer thefts work well for people who have taprooms because they're able to show more products." Authorities like to hear that you're not a great salesman pint, but if you sell thirds or halves, then they like that. "
But Phipps' biggest trick is to convince the idea authorities for them, which must be carefully considered before any request is made.
Do not just hope for the best
He continued, "You have to get the authorities to understand what you are trying to sell, how and why, they are not concerned about the craft, but the children and the street to drink.
"If you do is a request, do not just put it and hope for the best. You can not do it anymore, "he says.
" You must have a dialogue. Produce something like a brochure with pictures, your range of drinks, the styles you produce and what your training is in terms of how the staff speaks about the product and learn and develop
"If you can get some Licensing Have the impression that you will ask them for help, you will probably get your application.You must be engaged and explain to them that you are the exception to the rule. "
The Morning Advertiser introduced The Beer Summit in association with Diageo and the TLT LLP Law Firm.
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