McDonald's looking to sell muffins for breakfast
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In an effort to recover customers who go elsewhere for their breakfast, McDonald's is considering a ploy drawn from an episode of the 1997 American sitcom, Seinfeld
. Bloomberg News, plans to sell "just the top muffin" during the morning rush, which has had sales plummeting in the US market since introducing its breakfast menu all day long.
McDonald's tried to offer coffee and a blueberry muffin
The only sale of the top of the muffin was an idea launched by Elaine Benes, the character of Seinfeld played by Julia Louis- Dreyfus in 1997.
The problem of the episode was to know what to do with the rest of the muffins (known as the stump). In the episode, Elaine tried to give them to a soup kitchen, which rejected them because they just wanted the best – the tops.
Social media users quickly jumped on the concept, some suggesting that writers A 90s television show should be entitled to some form of compensation
Of others, however, the scheme only expanded the waistline of a client, suggesting that the Fast food chain had already distributed enough muffins over the years.
But if the menu is welcome, there is confusion about what will happen to the rejected strains. 19659010] Eat quite often and you will get your own personal muffin top.
– Lou (@ Pajama_Girl777) June 26, 2018
All over the world, McDonald's is losing money, and that's the breakfast drop that leaves the bosses scramble to find a solution. [19659002IntheUnitedStateslachainrestaurantfastindicatescustomersdelightasthemainpresidentofthesalesfundsandmarketplaceoffer
"We hijacked breakfast," said CFO Kevin Ozan. May Investor Conference, published in The Financial Post
"With all the rest, we lost some time on this breakfast."
According to Linda VanGosen, vice president of menu innovation for the United States, breakfast is the most profitable part of the day for the chain. After peaking in January, McDonald's shares in the United States fell by more than 10%.
In the Australian market in particular, gold vaults are bursting with cash.
After introducing a menu item designed to save money, the move actually prompted customers to spend more when placing their order.
Global profits of hamburger giant jumped 13% McDonald's president and CEO, Steve Easterbrook, said Monday that his revenues had risen 5.5% to $ 2 billion , more than $ 2 billion at the beginning of the year. US $ 5.1 billion ($ 7.5 billion) in the first quarter of 2018 with earnings up 13 percent to US $ 1.4 billion ($ 2 billion).
According to Vice, the answer could be in our digital online strategy. "McDonald's is on Facebook, Twitter and Instagram, they have their own app with a GPS that tells you where the nearest store is, which makes them fun but most importantly, accessible," according to Dr. Melissa Stoneham , Deputy Director of the WA Public Health Advocacy Institute
McDonald's long regarded Australia as the place where to test international promotions, starting in 1993 when the first McCafe was launched in Melbourne . And in November of last year, Australia was the first to receive McDonald's new global app, which offers customers a loyalty rewards program and made-to-measure hamburgers. Along with the application, McDonald's reorganized its presence on social networks and launched the "Create your Taste" menu several months before its appearance in the United States.
News.com.au contacted McDonald's Australia to see if the #MuffinTops would appear below. There is no word on the fact that these would still be on the NZ menu, ie
