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The Nintendo Creators program, launched to try to moderate what people were doing with the company content on YouTube, will end next year. In its place, there will be a set of guidelines that could have a significant impact on how you view Nintendo games online.
Three years after its controversial debut, the program will cease operations on March 20, 2019. According to a Nintendo statement:
We are ending the Nintendo Creators Program (NCP) to help content creators create and monetize videos containing Nintendo game content. We will no longer require creators to submit their videos to PCN and creators can continue to show their passion for Nintendo by following Nintendo guidelines.
These guidelines can be found here, and there are some interesting tips. Although this is essentially a predictable legal discussion, I found this second point relevant to my particular case:
We encourage you to create videos that include your creative contribution and comments. Videos and images that contain simple copies of Nintendo game content without creative input or comment are prohibited. However, you can publish game videos and screen shots using Nintendo system features, such as the Nintendo Switch capture button, without further input or comment.
I have a child of five who is obsessed with Nintendo games, and when it's allowed to use YouTube, gameplay sequences of things like Super Mario Odyssey is one of the few things we have allowed him to watch. With one condition: he has the right to watch only games straight, without comment, through bad experiences with automatic reading and inappropriate language.
I prefer that for my work here too! I must watch loads pictures of games on a daily basis, sometimes to check things, sometimes to capture gifs and screenshots, and I much prefer to do it in silence. If Nintendo tries to block this case – whether it's legal or not to enforce these rules is another matter – seems incredibly counterproductive.
Those who are more interested in streaming their games might find things a little easier. In 2017, Nintendo introduced strict rules about where and how their game streams could be created under the Creators Program, but these rules have now disappeared. all major sites).
Oh, and one last thing seems appropriate given the smash leaks this week is:
You may only use Nintendo's officially published game content or Nintendo officially published promotional material (for example, product trailers or Nintendo Direct products).
If you wish, you can read the full instructions here.
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