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Scottish whiskey tourism is in full swing in 2017, with 1.9 million visits to distilleries from around the world and the United Kingdom.
The annual survey conducted in 2017 by the Scotch Whiskey Association The highest number of visitors to visitor centers came from Germany and the United States, followed by those from the United States. India, China and Japan.
Karen Betts, managing director of the Scotch Whiskey Association said: "These record figures are good news for the industry and good news for Scotland."
"These are exciting times: Scottish whiskey distilleries have invested – and continue to invest – immensely in providing world-class facilities on their sites throughout Scotland, and they collaborate with the institution. new whiskey tracks and discover new ways to tell Scottish history to British and foreign visitors
"And it's a wonderful story: traditional part, modern part and located among the Scottish communities and in his breathtaking landscapes. "We will continue to work closely with tourist organizations, local councils and the Scottish Government."
Over the past 12 months, distilleries have continued to recognize the value of Scottish tourism and make significant investments to enhance the experience of visitors from the introduction of experience. interactive resources to extend opening hours, upgrading infrastructure to meet the demand of a nd improve the knowledge of tour guides
The investment includes the opening of a 140 million-pound distillery and a hospitality center for The Macallan whiskey brand. The new distillery and visitor experience located on the grounds of Easter Elchies amidst the magnificent Moray Craigellachie landscapes are the centerpiece of an investment of 500 million pounds sterling.
Diageo announced that it would invest 150 million pounds in the construction of a new Johnnie Walker home center in the center of Edinburgh and the improvement of 12 more distilleries around Scotland.
Betts said that while whiskey tourism was on the rise, tourists were often surprised that Scotch is more expensive in the UK and in their home countries. They are surprised to know that £ 3 in every £ 4 spent on a Scotch bottle in the UK goes to the government in taxes. If the tax increases further in the fall budget, this will jeopardize other industrial investments in future growth. "
Fiona Hyslop MSP, Secretary of State for Culture, Tourism and External Affairs said:" These numbers show the value of the industry "As we witness the innovative expansions of the # 39, visitor experience in the distilleries in Scotland, I am confident that we will see a further increase in the number of visitors, which is fine.The increase in visits to 1.9 million is an increase of 11.4 % compared to the previous year and represents a 45% increase in popularity since 2010. The SWA survey also details that on average over £ 32 spent during each trip to a center of 39, home, up nearly 4% per annum and £ 11 per visit in 2010.
The history of tourism success Scotch Whiskey also positioned the industry as one of major British attractions.
Malcolm Roughea, Executive Director of Vi sitScotland, said: "We are delighted that the popularity of Scotch Whiskey distilleries is steadily growing with our visitors, reflecting the hard work and investment of the industry to provide a world class experience.
"Scottish Whiskey is a culinary and cultural icon and one of Scotland's most valuable products." Visitors from around the world visit our shores to experience an authentic Scottish drama. "
tourism because not only do the distilleries benefit from the "water of life", but also the surrounding towns and villages. VisitScotland continues to work with the Scottish Whiskey Industry to promote events, trails and movies associated with the National Drink of Scotland. "
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