Stephen Curry comes to the rescue after the plea of ​​a nine-year-old girl for basketball shoes

NBA superstar Stephen Curry shifted to action after a nine-year-old girl pointed out in a heartbreaking letter that Under Armor had not made his basketball shoes. "Curry 5" ball at the size of a girl.

The girl, Riley Morrison, wrote: "I'm calling Riley, I'm 9 years old and I live in Napa, California. [sic]. I am a big fan of you. I like to go to Warriors games with my dad. "

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But then came the kicker.

"My dad and I visited Under Armor and were disappointed that there was no Curry 5 on sale in the girls section.

"However, they had them on sale in the section reserved for boys, even to personalize.

"I hope you can work with Under Armor to change that, because the girls also want to make the Curry 5 vibrate.

Riley's father, Chris, tweeted the letter to Emma Watson, an actress and advocate for equality rights. Curry was quick to realize Under Armor's mistake and acted.

He wrote his handwritten letter to Riley and tweeted his answer.

"Hey Riley," he wrote, "I appreciate your concern and have spent the last two days arguing with Under Armor about how we can solve the problem.

"Unfortunately, we have labeled the smaller sizes as" boys "on the website and are correcting that now!"

On Friday, however, the Under Armor website in New Zealand was still marketing smaller size shoes as "boys' shoes".

Curry's response was warmly welcomed online, but his touching gesture does not hide a growing problem for sports organizations and sportswear manufacturers.

In New Zealand, questions have been raised about the lack of Black Ferns jerseys for sale, despite their status as world champions, while the release of the updated men's jersey remains a highly marketed event to boost sales.