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Victoria Bitter of Carlton United Brewery has called on Australians to help her recreate her iconic "A hard-won thirst needs a cold beer".
The advertisement, which will be made on the occasion of its 50th anniversary, asks Australians to submit their own interpretation of VB's classic song and advertising.
The best interpretations will then be assembled to create a new ad featuring everyday Australians.
Clemenger BBDO Melbourne is the appointed creative agency of VB.
PUBLICITY
Hugh Jellie, senior director of marketing and sponsorship at VB, said in a statement: "Advertising is what made VB the Australian icon it is today. After half a century of melody, it's time to hear VB drinkers do it their way.
"What it's like to whistle on one of our awesome beaches, to tap on the kitchen counter or sing in front of your partner in front of the Opera House, we want to see and feature it in our new advertisement. "
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