NHL takes big data and analytics leap with AWS deal



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The NHL takes another step forward in data, analysis and tracking of the puck and the players.

The league has made a deal with Amazon Web Services to put all of its video and data in the cloud. The hope is to provide everyone from coaches, executives and players to fans with an integrated look into the game using new camera angles, artificial intelligence and machine learning.

Being able to find and sort each player’s speed, fire speed, and more isn’t there yet, but it’s a place to start.

“Before we can start building, let’s just say, like a new augmented reality app that fans can use in the arena to get real-time stats and tracking commentary from the puck and players as they go. are sitting and watching the game, there’s a lot of infrastructure that needs to be in place, ”said Dave Lehanski, executive vice president of business development and innovation for the NHL. “There is a lot we can do.”

NHL Commissioner Gary Bettman and Amazon Web Services CEO Andy Jassy unveiled the deal on NBC Sports Network on Wednesday night. Bettman said that “cutting edge technology and services will provide us with the capabilities to deliver analytics and insights that highlight the speed and skill of our game.”

NFL, Formula 1, Bundesliga football, and Six Nations rugby already use Amazon Web Services, as well as individual teams. Beyond the NFL’s “NextGen Stats”, the Seattle Seahawks have used it to study practice habits.

“Coaches potentially have a lot of ability to actually help their teams improve by simply learning where players can be effective, where there are opportunities to coordinate better,” said Matt Garman, vice president of sales and management. AWS Marketing.

Later this season, fans looking for stats on the NHL website will receive corresponding video clips and vice versa. The league expects to have new 4K cameras mounted to the center dashboard of each arena at least before the playoffs to add different angles.

For all the data puck and player tracking can provide, this video will give Amazon AI a better understanding of goalkeepers, faceoffs, stick positioning and eventually pave the way for new ones. statistics and analyzes.

“This is only the beginning of the direction this is taking,” said Lehanski. “It kind of melts your mind with the number of opportunities that come our way.”

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