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If you do not know who Nick Chavez is, then you are about to do it. Prior to Reggie Fils-Aime's retirement, Chavez was the marketing manager of Nintendo of America. His role was largely in the background. In recent years, he has done very few public interviews. One of these talks was about TIME, a month before the launch of the Switch. Doug Bowser is now President of Nintendo of America, the position of Senior Vice President, Sales and Marketing was vacant. Well, thanks to some of Nintendo's recent press releases and Chavez's Twitter, it has been confirmed that Chavez now has the position of Doug Bowser. As you can see below, Chavez tweeted about his promotion.
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