The first thing you need to know about Nightfood, a new "sleep-friendly" ice cream, is that it's a great idea. This statement is true, whether it really works or not. But many people have trouble sleeping and many people like to eat ice cream, and the possibility of Ambien cream and biscuits and cream, although it is not exactly the operation of the product, will to be irresistible to all insomniacs.
"Part of me, it's like, I'm jealous not to be part of this marketing plan," said Raj Dasgupta, assistant professor of clinical medicine specializing in sleep at the Keck School of Medicine's 39, University of Southern California. "They knew exactly where to hit."
Yes, just in the taste buds. Nightfood ice creams have flavors such as decaffeinated cold beer, Bed and Breakfast (waffles and syrup), chocolate cherry and Cookies n 'Dreams. Ice cream does not contain melatonin or other supplements to sleep, so they will not necessarily help you. fall sleeping. The problem is that they will not prevent you from sleeping: the ice cream is designed to contain less substances that can prevent your digestion from causing sleep disturbances, such as lactose, sugar and caffeine. It has also increased the levels of certain vitamins and minerals, such as magnesium, which, according to studies, are beneficial for sleep. It is endorsed by Michael Breus, the "sleep doctor", a consultant involved in his development.
You can eat Nightfood at any time of the day without feeling sleepy, but the product is designed for sleep because surveys have shown that one of the most common periods where people eat a pint of ice cream is the night, probably watching Netflix. But can junk food really solve your sleep problems? Probably not, said Dasgupta.
The best way to improve your sleep is to maintain good sleep hygiene: set yourself up at bedtime and wake up every day, avoid caffeine and screens at the end of the night and, uh, do not do not eat within two hours. But we lack our will in front of a "Russian doll" stuffed with mint chocolate nugget.
"They know that no one will listen to this advice, then, as well to satisfy them," said Dasgupta. The "sweet snacks" are the no-no foods that you do not want that someone eats [before bed]. Anyway, if they go to eat it, I would prefer that they catch a nutritious food rather than Twinkie or cupcake. "
And here's the problem: it tastes really good. Unlike other "functional" ice creams that boast more protein, less sugar and less fat, Nightfood uses real sugar without other sweeteners. There is milk and cream in the list of ingredients. It contains fewer calories than your typical pint, but its texture and taste will barely tell you. (However, one wonders how many calories are shaved by slightly under-filling the pints – something I've noticed with each Nightfood container that I've tried.) appear like a healthy ice cream, which makes it all the more fun. Compared with Haagen Dazs, Nightfood pints have significantly less sugar and fat, but their taste is much better than other low fat alternatives, such as Halo Top.
I can not say for sure if it really improved my sleep. Fashionable adaptogenic foods – foods containing natural compounds that promote certain physiological functions, such as healthier skin, less anxiety or improved concentration – are on the rise, but it is difficult to determine how well these products meet their expectations. The placebo effect is strong. And even though my sleep has not been disturbed after eating Nightfood, this is usually not the case after eating other ice creams.
"I do not think they'll do a double-blind try on ice cream," said Dasgupta.
Nightfood is not the only product on the market that promotes sleep. Counting Sheep Coffee, launched in 2013, is a decaffeinated coffee containing valerian, a natural sleep aid. There are also several soft drinks, including Som and Neuro Sleep. They might help a little, but Dasgupta warns that sleep-promoting foods are not a panacea.
"You're not just going to start eating that food and sleeping well. It's also what happens ", such as your general health, your stress levels, and the time you spend scrolling through your Twitter account in bed.
So, if you were hoping your doctor would prescribe ice cream … well, in your dreams.
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