Nike app-assisted self-lacing sneakers crushed after the first update



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With its Adapt BB auto-knotter, Nike has promised to free users from manual lacing of their sneakers and remotely control their fit via a mobile application. But smart shoes have slowed this week after some people were pilloried after the first firmware update.

The company has introduced the Adapt BB, unveiled in January and on sale since Sunday, as a "revolutionary basketball shoe" that will put an end to more than 5,000 years of laces.

"Laces: you ran well but we think we can finally have you improved," said Nike Vice President of Innovation Michael Donaghu last month, the same day the clothing company has launched its high-tech model.

Adapt BB allows its user to adjust the tension of the laces by simply pressing a button – via the application or on the sides of the sneakers – to customize its fit according to its activity status.

No visible band can be tightened, loosened or defeated. Instead, a powerful integrated lacing system keeps the foot warm.

The shoe has a firmware, which, according to the company, will be continuously updated via an application. The Nike Adapt app allows the owner of the coach to grab different sealing profiles depending on their movements – or lack thereof.

"It reminds, via a coupled app, how much you prefer to put on your shoes – not just a setting, but in different situations such as warm-up, play and rest on the bench," Donaghu said.

The app also allows you to track the battery life of kicks (they come with a magnetic charging mat) and control the color of the lights on the midsole.

But the first firmware update of the Adapt BB has encountered problems after Android users have complained of the inability of their new trainers to synchronize with the application. which made the main functionality of their new purchases at US $ 350 useless.

Discontented customers went to the Google Play Store to vent their anger, slamming the shoes with a rating of one star.

CGTN screen capture angry comments from the owners of the Nike Adapt BB on the Google Play Store after the defective update.

CGTN screen capture angry comments from the owners of the Nike Adapt BB on the Google Play Store after the defective update.

"This app left my left shoe out of the box, it does not connect or switch on, but my right shoe works perfectly, I'm starting to think it's a waste of money." "Money," complained Friday an Android user.

"I'm pretty tired of companies that do not take enough time for product quality assurance. This gets worse when the company shows an obvious bias against a mobile platform or another I have finished buying Nike products, "wrote another user. Thursday.

The defective update does not seem to affect the iOS version.

"We are seeing isolated connectivity issues related to the setup of the Nike Adapt BB and we are actively working to solve it," said a CNET spokesperson Thursday, quoted by a website.

"If a consumer experiences it, we encourage them to contact Nike's customer service department."

The week was not good for Nike. On Wednesday, striker Duke Zion Williamson was injured in the knee 30 seconds after his match against the University of North Carolina, after his Nike PG 2.5 opened while he was diving. for the ball. The incident plunged Nike's shares by nearly 2% on Thursday.

(Cover picture: Jordan Bell wears the new Nike Adapt BB shoes before an NBA game between the Golden State Warriors and the Los Angeles Clippers, January 18, 2019. / VCG Photo)

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