[ad_1]
Called Go Flyease, it is Nike’s first pair of slip-on sneakers that can be easily put on and take off without using your hands. The casual shoe comes at a time when people touch less things during the pandemic and a revival of more comfortable counterparts that require minimal effort to put on and take off, such as Crocs.
The Go Flyease has unique features, including a tension band that secures the shoe in place of the laces. Putting them on is just getting into the shoe so that it snaps into place. Removing them is done by walking on the heel.
The shoes go on sale Feb. 15 for $ 120 for free membership program subscribers on Nike’s website. Greater availability is expected later this year.
The new Nike shoes come at a time when home consumers crave comfort. It’s obvious from Fangs (CROX)‘most recent results, which revealed a 55% increase in revenue. The company said it expected 2020 to be its biggest sales year.
The launch of the new shoes on its website is also part of Nike’s (OF) strategy of selling direct to consumers rather than through third party retailers. The company reported in December that its online sales climbed 84% in its most recent quarter as people purchased fitness and leisure shoes.
[ad_2]
Source link