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Whether you want to accept it or not, size matters. It has been proven that wearing the right size optimizes performance, but for casual wearers and people traveling in the city, swaying incorrect numbers can lead to long-term problems and uprisings. According to Nike, 60% of people wander at all times with the wrong size and half a million people complain about buying a bad size every year, and this in North America. This is due to a number of reasons. The lack of access to shoes, the misunderstanding of the state of the form can vary from one model to another, and even something as trivial as personal vanity partly explains why this persists in 2019.
The situation is about to change with the debut of Nike Fit, a foot scanning solution already built into the Nike app. Follow the simple and simple steps to let Nike Fit scan your feet with your phone's camera. Of the 13 data points it collects, it gives you the exact size you should wear per silhouette. In truth, the sizing of Nike is not uniform. The retros are bigger, the running shoes are well adjusted. During your first scan, the app will deliver you a range of sizes and when you select a specific model, it will tell you what size you should buy. Some Nike stores, such as New York and Shanghai's House of Innovation, will offer Nike Fit to their customers with the help of sales representatives.
The benefits are clear: consumers will be the right size and their customer service load should theoretically decrease. It will also shape how the brand manufactures its products to meet the needs of the masses. This is a win / win situation that fits the current landscape of e-commerce.
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