Nintendo has announced the end of its controversial Creators program. The company announced the news via Twitteras well as a short presentation explaining that the program will be completed at the end of December. Nintendo ends the program to "make it easier for content creators to create and monetize videos containing Nintendo game content."
The system no longer accepts new videos or new channels. Nintendo also does not check for pending files. The creators can continue to "manifest their passion for Nintendo" by following the company 's guidelines, which have been updated with today' s announcement.
The program, launched in 2015, granted registered users 60% of advertising revenue for videos containing Nintendo game content. The system worked in parallel with a second agreement with YouTube, in which videos containing certain Nintendo content would be reported. Creators can keep their videos live by adding Nintendo ads to their videos, and the videos are distributed between Nintendo and YouTube.
The Nintendo Creators program has attracted criticism from content creators and community personalities, with monetization rules being considered too restrictive and harsh. In 2017, the release of Super Mario Odyssey and Breath of nature relaunched the conversation around streaming Nintendo games. YouTubers were hit by copyright claims on their videos, which led them to be demonetized by the YouTube system. Nintnedo also restricted the live broadcast even to users who are part of the official program and playing at one of the approved games – even if it was a non-monetized use.
The banners will warmly welcome this change, especially given the long-awaited publication of Super Smash Brothers Ultimate. Nintendo's new guidelines "encourage" creators to create content with active commentary and a "creative contribution," a sophisticated way of saying Let's Plays.
The statement is brief, but ends with a message of support to content creators, noting that "we appreciate and encourage the continued support of content creators and thank them for their commitment to helping us create smiles."