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Nintendo today launched its $ 200 Switch Lite, giving future gamers a more economical and portable way to purchase their latest generation of consoles.
Reducing the $ 100 price of the console meant cutting some features and, according to the Wall Street Journal, even little negotiation.
Component suppliers said Nintendo took an aggressive approach by buying parts for its Switch Lite, in the interest of being priced below $ 200 and keeping the system within the low-end range of the console market. In one case, a WSJ speaking executive said that there had been months with Nintendo, the price of a key component of Switch.
These aggressive price reduction efforts also prompted the company to look for a new battery supplier, a WSJ source who said Nintendo hoped to cut costs by fostering competition between Murata Manufacturing, the new supplier, and TDK Corp, the main supplier of Nintendo batteries.
The Nintendo switch has always been placed between the home console market and the handheld market. From the beginning, the company has been striving to define the system as a home system that can be made portable when needed, but more recent efforts (such as the upcoming launch of the new exclusive Switch system). Pokémon games) have more and more integrated into the portable aspect of the Nintendo Switch.
The fully portable Switch Lite is a reflection of these changing attitudes. While Nintendo has repeatedly stated that 3DS serves as a separate market, Switch Lite takes a similar approach to that of Nintendo's other dedicated handheld.
Sales of the 3DS have naturally slowed to approach its ninth year, but Nintendo says the family of less expensive handheld devices, currently selling at $ 80, is a good entry point for families seeking to acquire their first video game system.
Similarly, with $ 100 less than a full-size Switch, Nintendo seems to have a similar approach to the Switch Lite (although Nintendo reiterated after announcing that the Switch Lite would not be a 3DS replacement). This system is an accessible starting point for people who have not yet invested in Nintendo's current hardware generation and who, like the 3DS, already has a strong library of titles.
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