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REDMOND, Wash .– (BUSINESS WIRE) – After more than 15 remarkable years spent on Nintendo of America and nearly 13
As President and Chief Operating Officer, Reggie Fils-Aime will be retiring. His last day
Nintendo will be April 15th. Doug Bowser, current senior vice president of NOA
President of Sales and Marketing, will then succeed Reggie as President
from Nintendo of America.
"I really appreciate all that Reggie has done for Nintendo," he said.
Shuntaro Furukawa, President of Nintendo Co., Ltd. "Inside and out
our company, Reggie, is recognized as an exceptional leader. We are grateful
that he leaves the company in good shape with a strong momentum.
We will miss him and wish him the best for his retirement,
we are also happy to have such a successor ready to enter
this role. Doug Bowser and the rest of the team will ensure continuity
transition and continued momentum for Nintendo. "
"Nintendo has a part of my heart forever," said Fils-Aime. "It's a part
filled with gratitude – for the incredibly talented people I have
worked with, for the opportunity to represent such a wonderful brand,
and above all, feel part of the most positive and active world
sustainable player community. As I'm looking forward to leaving in both good
health and good humor, it's not a finished game for me, but good
"Go to the next level to spend more time with my wife, family and friends."
"It's my great chance to work with Reggie and have him framed for
four years at Nintendo of America, "said Bowser. "And rest assured, we
will continue to build on its work to evolve and develop our brand,
pursue Nintendo's global mission to create smiles. There is
millions more to come. "
Fils-Aime started at Nintendo of America in 2003 as Executive Vice President.
President of Sales and Marketing where he became President and Chief Operating Officer in May
2006. His stint at Nintendo started during the Nintendo GameCube and Game games
Boy Advance epoch. His leadership on the largest Nintendo territory has expanded
the audience for Nintendo products like phenomena like Nintendogs, Brain
Age, Wii Sports and Wii Fit brought in millions of new
players in the world of video games. The direction of Fils-Aime led to
sales record for products like Nintendo DS, Wii, Nintendo
3DS systems and Nintendo Switch. At the same time, he communicated
innovative features of the product to a mass audience via its strong and
affable personality, making him a media favorite, members of the
the video game industry and Nintendo fans.
During his tenure, Nintendo of America expanded his physical capabilities
presence in the United States after setting up a key sales and marketing network
Redwood City, California, and is building a new NOA headquarters in
Redmond, Washington, which received awards for its environment
user-friendly design.
Bowser is a veteran of the industry who joined NOA in May 2015 as a Vice
President of Sales before being promoted to Executive Vice President of
Sales and marketing next year. During his stay at NOA, Bowser directed
sales and marketing efforts for Nintendo Switch, which became the
best-selling video game system from this generation of hardware to 21
months, according to the NPD Group. Previously, Bowser was an executive
Electronic Arts, most recently in the corporate position
Vice President of Global Business Planning. He also worked at Procter &
Play various sales leadership roles in Asia, Latin America and the United States.
WE.
About Nintendo: The world pioneer of the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Nintendo switch™
system and the Nintendo 3DS™ family of portable systems.
Since 1983, the year of the launch of the Nintendo Entertainment System™,
Nintendo has sold more than 4.7 billion video games and more than 740
million hardware units around the world, including Nintendo Switch and the
The family of Nintendo 3DS systems, as well as the Game Boy™,
Game Boy Advance, Nintendo DS™ family of systems, Super NES™,
Nintendo 64™, Nintendo GameCube™Wii™
and Wii U™ systems. He also created industry icons that
have become well known, familiar names, such as Mario, Donkey Kong,
Metroid, Zelda and Pokémon. A wholly-owned subsidiary, Nintendo of
America Inc., based in Redmond, Washington, serves as the headquarters for
Nintendo Operations in the Americas. For more information on
Nintendo, please visit the company's website at https://www.nintendo.com.
Note to editors: Nintendo's press materials are available at https://press.nintendo.com/,
a password protected site. To obtain an identifier, please register on the
site.
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