Nintendo announced this week that it had recorded record sales of the Switch video game console during the Black Friday sales period in the United States.
"The strong demand prompted shoppers to purchase more than $ 250 million worth of Nintendo Thanksgiving products at Cyber Monday," the company said, "according to Nintendo's internal sales figures, demonstrating that Nintendo has something for everyone during the holiday season ".
This news is remarkable for several reasons. First, this only applies in the United States; Nintendo has not released any new sales figures worldwide. And secondly, the video maker has not offered any great deals on Black Friday. This makes the new Nintendo sales steps all the more interesting.
According to Nintendo, US consumers have made Switch Nintendo's best-selling console in history for the five-day Black Friday sale period, surpassing the Wii's previous record. Likewise, last week was Switch's best sale in the United States; Thanksgiving day was apparently the highlight.
The $ 250 million figure applies to all Nintendo products, not just Switch, but also the Nintendo 3DS, the Nintendo Entertainment System: NES Classic Edition and the Super Nintendo Entertainment System: Super NES Classic Edition retro consoles, as well as all games and accessories produced by Nintendo. . Total Thanksgiving US hardware sales at Cyber Monday increased by 45% over the same period in 2017, according to Nintendo.
To date, Nintendo has announced that it has sold more than 8.2 Switch consoles in the United States, although once again it has refused to provide a new global sales figure. Switching equipment sales increased 115% over the same period in 2017, probably in the United States alone. More than a million game titles produced by Nintendo were sold during the five-day holiday period, up 78% from 2017.
Sales of the family of portable 3DS systems reached 22 million in the United States, says Nintendo, with two games, Pokemon Ultra Sun and Pokemon Ultra Moon, exceeding 2.2 million units each.
Nintendo's retro consoles have also sold well: the Super Nintendo entertainment system: the Super NES Classic Edition system has sold more than 2.5 million units to date, while the Nintendo Entertainment system: NES Classic Edition has landed more than 2 million units.
Tagged Nintendo, Nintendo Switch, Switch