When the Nintendo Switch was launched in 2017, success was there. Flanked by new entrances into the Mario, Zelda, and Splatoon franchises, the switch was already an improvement over the Wii U at the end of the year. All that Nintendo had to do was continue to woo third party developers while maintaining a constant content content for third parties in the years to come. Unfortunately, the games releases have slowed at a breakneck pace in 2018.
You may think that this would affect Switch's sales this holiday season. Of course, Nintendo fans are eager to Super Smash Bros. Ultimate in December, but the switch, still priced at $ 300, would it really be able to compete with the $ 200 bundles for the PS4 and Xbox One? Well, according to the latest data, the answer is a resounding yes.
In a press release released on Wednesday, Nintendo revealed that she had broken two Thanksgiving records on Cyber Monday:
- The Switch became the best-selling Nintendo console in US history in five days.
- The Switch has had its best seller in the United States since its launch in March 2017.
Citing Adobe Analytics, Nintendo claims that the Switch not only broke a few records, but was also "the best-selling online video game product for the Black Friday-Cyber Monday period." In other words, the Switch is better sold PS4 and Xbox One, both available at lower prices.
Overall, Nintendo's internal sales figures show that consumers spent more than $ 250 million on Nintendo products from November 22-26. This includes video game systems (Switch, 3DS), retro consoles (NES Classic Edition, SNES Classic Edition), games and accessories. Total hardware sales increased 45% in five days, from Thanksgiving to Cyber Monday, compared to the same period in 2017.
Nintendo also shared the sales figures for all of its main home and laptop consoles after Black Friday:
- Lifetime sales of Nintendo Switch have reached more than 8.2 million units.
- The total installed base for the Nintendo 3DS family of systems has reached 22 million.
- The SNES Classic Edition system has exceeded 2.5 million lifetime sales.
- The NES Classic Edition system has exceeded 2 million lifetime sales.
It remains to be seen if the lack of Nintendo content will eventually lead to a drop in sales of Switch, but it is clear that the Switch is still one of the most sought after gadgets of the moment.