Nintendo takes big steps, from Thanksgiving to Cyber ​​Monday

REDMOND, Wash .– (BUSINESS WIRE) –Nintendo
set two new Thanksgiving records at Cyber ​​Monday: it
has become the most sold Nintendo console in American history for this
five-day period, exceeding even sales of Wii systems. Nintendo Switch too
had its best-selling week in the United States. In fact, according to
Adobe Analytics, Nintendo Switch was among the most purchased items
online on Thanksgiving Day and the best-selling video game
product online for the Black Friday-Cyber ​​Monday period.

Strong demand prompted buyers to buy more than $ 250 million
Nintendo Thanksgiving products at Cyber ​​Monday, according to
Nintendo's internal sales figures, demonstrating that Nintendo has
something for everyone in this holiday season. This total sales of accounts
for video game systems like Nintendo Switch and the Nintendo
family of systems, retro systems such as Nintendo
Entertainment System: NES Classic Edition
and Great
Nintendo Entertainment System: Super NES Classic Edition
, as good as
all games and accessories produced by Nintendo. Total sales of US equipment
for Thanksgiving by Cyber ​​Monday rose 45 percent on the same
period in 2017.

And that does not even take into account that one of the most anticipated
The video gaming events of the year are yet to come: the launch of the Great
Smash Bros. Ultimate
As previously announced, the game has
become not only the best-selling Nintendo Switch game of all time, but
also the most pre-sold Super Smash Bros. game never in the series.

Unless otherwise noted, the following Nintendo data is November 22nd.
as of November 26, and is specific to the United States only:

Nintendo Switch

  • Nintendo Switch hardware sales increased 115% over the same
    period in 2017.

  • Lifetime sales of Nintendo Switch, which enters only in its second
    holiday season, have reached more than 8.2 million units.

  • Sales of proprietary games, including digital downloads, in mind 1
    22-26 November, exceeding the 2017 totals by 78%.

  • Nintendo Switch Games pokemon:
    Let's go, Pikachu!
    and pokemon:
    Let's go, Eevee!
    achieved combined sales of more than 1.5% in the United States
    million units since their launch on November 16th.

  • Great
    Mario Party
    has exceeded 1 million units sold in the United States,
    become the best-selling game in the Mario Party series and
    the first Nintendo Switch game sold in the United States for a fifth million
    alone, joining the
    Legend of Zelda: Breath of Nature
    , Mario
    Kart 8 Deluxe
    , Great
    Mario Odyssey
    and Splatoon

Nintendo 3DS

  • Thanks in part to the strong Thanksgiving sales at Cyber ​​Monday, the total
    The installed base for the Nintendo 3DS family of systems has reached 22

  • In addition, after 12 months of availability, combined sales for life
    of Pokémon
    Ultra Sun
    and Pokémon
    Ultra Moon
    cross games 2.2 million.

Classic game systems

  • Also helped by strong sales from November 22 to 26, the Super Nintendo
    Entertainment system: Super NES Classic Edition outperformed
    lifetime sales of 2.5 million.

  • And the Nintendo Entertainment System: NES Classic Edition System
    exceeded lifetime sales of 2 million.

Remember that Nintendo Switch and the Nintendo 3DS family of systems
functionality parental
that allow adults to manage content that their kids can
access. For more information on other features, visit

About Nintendo: The world pioneer of the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Nintendo switch
system and the Nintendo 3DS family of portable systems.
Since 1983, the year of the launch of the Nintendo Entertainment System,
Nintendo has sold more than 4.6 billion video games and more than 730
million hardware units around the world including Nintendo Switch and the
The Nintendo 3DS family of systems, as well as the Game Boy,
Game Boy Advance, Nintendo DS family of systems, Super NES,
Nintendo 64, Nintendo GameCubeWii
and Wii U systems. He also created industry icons that
have become well known, familiar names, such as Mario, Donkey Kong,
Metroid, Zelda and Pokémon. A wholly-owned subsidiary, Nintendo of
America Inc., based in Redmond, Washington, serves as the headquarters for
Nintendo Operations in the Americas. For more information on
Nintendo, please visit the company's website at

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