[ad_1]
Nintendo supported the phenomenal success Animal Crossing: New horizons with excellent regional ads, and it follows that format with advertising that is exclusively aimed at the UK market.
The ad – which is set to air on UK TV networks from today – reinforces how the game can be used to keep friends together even when they are apart. We are shown a young girl whose family is moving away from her group of friends. How do they overcome this problem? Via the wonders of Animal Crossing, of course.
While Sony and Microsoft have new hardware gobbling up column inches at the end of 2020, Nintendo is using its pre-existing titles like New Horizons to spark consumer interest during the holiday season, and it works.
New Horizons has arguably been one of the most commercially successful video games of the year, and the Switch is set to change some impressive numbers this Christmas – despite being over three years old.
[ad_2]
Source link