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Refresh to last…: Important and busy weekend at the international box office reaffirmed the power of the theater as MGM / Eon / Universal’s No time to die linked with the public to the rhythm of $ 119.1M, coming on yesterday’s estimates.
On markets comparable to current exchange rates No time to die complies with Fall from the sky, and just below Spectrum (-17%) excluding previews. Wow!
Meanwhile, Sony Venom: let there be carnage, which debuted nationally, also made a debut of $ 13.8 million in Russia – the best first film on the market of all films during the health crisis, taking the benchmark previously set by Warner Bros / Legendary’s Dune. This last film, in play for three weeks, exceeded 100 million dollars abroad.
The industry has speculated that if a movie could bring people back to theaters in the era of the pandemic, the last one in that enduring Bond franchise was this one. And so, it delivered the biggest gross for a Hollywood film this session and the first time a Hollywood film crossed $ 100 million in its overseas debut during the pandemic without China in the mix.
Congratulations to 007, and we’ll get back to him in a minute. However, Her Majesty’s super secret agent does not get the offshore or world leader crown this session because it belongs to the Chinese propaganda film. The Battle of Changjin Lake which grossed 1.51 billion RMB ($ 230 million) in China. Chosen for release on National Day and sporting a score of 9.5 with the public, the Wu Jing-starrer is set during the second phase of the Korean War offensive (or the war to resist American aggression). and Aid to Korea, as it is known locally) and tells the story of the People’s Volunteer Army entering North Korea for the titular battle which was a turning point in the conflict. He broke several box office records in a single day over the weekend and Maoyan predicts an arrival of 4.59 billion RMB ($ 714 million) for the full race; that would make it the second biggest Chinese film of the year.
Daniel Craig’s last ride as James Bond visits China on October 29 and, really, this weekend is all about Bond in terms of how international markets react as the pandemic subsides.
Back to this weekend. No time to die released in 54 Universal and MGM markets, ahead of its home arc on October 8. Conservative pre-weekend projections were in the range of $ 90 million, and Bond surpassed that. Why were the early estimates significantly lower? Partly, that’s because the pandemic-era box office was difficult to predict and because the franchise tends to skew older audiences who have shown reluctance to return to the movies.
In the end, several zones outperformed compared to expectations, notably the United Kingdom, Germany, Scandinavia and the Netherlands. Moviegoers at the premiere gathered in droves – in the last week I’ve spent in London, it would have been impossible to swing a cat of any sort without being struck down by Bond. The domestic market has traditionally dominated 007 films at the box office and this installment was no different with a fantastic start of $ 25.6 million.
FOLLOWING…
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