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Wow guys, in this post I wanted to talk about an innovative airline concept that was just announced. Okay, the airline will be based in Norway, but it will also operate from other points in Europe. And it will fly long distances, especially across the Atlantic. And it will work with a low cost model. And he’ll fly a Boeing 787. Sound familiar?
A new Norwegian long-haul airline
Norse Atlantic Airways is a newly announced airline start-up, and it looks like it will likely launch operations:
- The airline was founded by Bjorn Kljos, Bjørn Kise and Bjørn Tore Larsen (that’s a lot of Bjorns / Bjørn – reminds me of the Saudia flight where I had Captain Mohammed, first officer Mohammed and cabin supervisor Mohammed) , which owns 90% of the combined airline; They are industry veterans who previously held leadership roles at Norwegian Air Shuttle and OSM Aviation
- The founders are in discussions with the lessors to lease 12 old Norwegian Boeing 787s; apparently the leases for nine planes have already been obtained, while three leases are pending
- Airline plans to use 787s to operate transatlantic routes
- In Europe, the airline would operate from cities like London, Oslo and Paris, and in the United States, the airline would operate from cities like Los Angeles, Miami and New York.
- The airline would launch operations by December 2021 (December is a fantastic time to launch transatlantic leisure flights, eh?) 😉
- The airline is reportedly working with airlines like Norwegian to provide information
- The airline has already raised $ 24 million from shareholders and ultimately wants to be listed on the Oslo Stock Exchange
Norse Atlantic Airways would fly former Norwegian 787s
Very well then…
In early 2021, it was announced that Norwegian would be halting long-haul flights as the airline is under bankruptcy protection. Norwegian has struggled for years, even before the pandemic, and has practically had all nine lives already.
So the intentions here are pretty clear – some investors (including a former Norwegian executive) with a clear track record and trying to pick up where Norwegian left off in terms of the long term. There’s just one small problem: History has shown that low-cost, long-haul transatlantic airlines usually don’t work.
Now, to give credit to this idea in general, or maybe express some hope:
- Having an airline like Norse Atlantic Airways would be great for consumers because it will keep old airlines in check and keep fares low.
- The general schedule for the launch of this airline is not great, especially if the project is to launch in about a year; the airline can probably get a lot of planes and manpower and hopefully a year from now there will be a significant recovery with several competitors going out of business or declining during the pandemic
- The biggest problem with a low cost transatlantic carrier is how seasonal traffic is, as Norwegian could make money in the summer, but was losing a significant amount the rest of the year; Is it possible that Norse Atlantic Airways can learn from Norwegian’s mistakes and do a better job with a seasonal network?
It will be interesting to watch …
Low cost transatlantic carriers are great for consumers
At the end of the line
Norse Atlantic Airways is the newest airline start-up. The airline is essentially planning to pick up where Norwegian left off with its long-haul network – the airline will carry old Norwegian 787s across the Atlantic using a low-cost business model.
Only time will tell if this airline really takes off. My favorite quote from Richard Branson certainly comes to mind with this: “The fastest way to become a millionaire in the airline industry is to start as a billionaire.”
What do you think of Norse Atlantic Airways?
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