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The smartphone market is no longer what it was. At present, virtually every person in North America has at least one of these devices and, combined with mainly iterative improvements and slowing down of manufacturers' innovation, the demand has naturally declined. Thus, shipments in the first quarter of 2019 fell to 36.4 million, 18% lower than the first quarter record of 44.4 million recorded in the first quarter of last year. It's the steepest drop ever recorded.
All major manufacturers, with the exception of Samsung and Lenovo, recorded a sharp decline in their appliance sales. Apple sold 3.3 million phones less than last year at about the same time, which resulted in negative growth of 19%. Nevertheless, the company remains by far the largest player with a total of 14.6 million products traded compared to Samsung's second place with 10.7 million. However, Samsung is getting closer to its rival and has sold almost as much as S10 + and S10e as Apple has sold its iPhone XR.
LG has taken even more hits than Apple in relative numbers and has lost 24% of its sales, but because of its reduced volume, this represents only 1.6 million fewer devices. In total, the company sold 18% fewer smartphones this first quarter than last year.
But where there is darkness, there must be light. Samsung could exceed its sales in the first quarter of 2018 of about 400,000 devices. With a growth of 3%, it is certainly a slowdown and not an impressive statistic, but at least the company's sales have not declined. Lenovo, by contrast, seems to be the rising star of North America. While only 2.4 million devices were sold during this quarter, they were up 42% from 1.7 million last year.
At the same time, these statistics do not appear in Google's statistics. He says he has difficulties with his equipment sales. But who knows, perhaps the newly launched Pixel 3a and 3a XL can be a turning point for society.
Note that these statistics only deal with the absolute number of devices sold. This does not take into account the fact that smartphone prices are generally on the rise, which means that fewer devices does not necessarily mean less revenue. Nevertheless, it is clear that the smartphone market, in full swing, is in free fall in North America, which was to happen. At one point, innovation naturally runs out of steam and many consumers are satisfied with the devices they own, like people who keep their personal computers and laptops longer.
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