Now, Norwegian stores are finally called non-alcoholic beer

The increase in demand for non-alcoholic beer means that hundreds of stores now have their own refrigerator to offer a cold and refreshing alternative without alcohol.

– We believe that it is natural to offer cold drinks and cool boxes of non-alcoholic beer to customers where they shop daily. Soon you can get Munkholm from your own refrigerator in stores all over the country, says Pål Strutz, director of the Munkholm brand in Ringnes.

Four types of refrigerated beer finished
During the year, 250 refrigerators Munkholm will be deployed country. 70 of them are already in place. The fridges will contain Munkholms Original, Fatøl, Bayer and Weiss

– It is clear that consumers want both greater variety and better availability of non-alcoholic beer, and therefore we place a product of which we are very proud . find, says Strutz.

Ringnes is on record with non-alcoholic beer. The four different versions of Munkholm get a new design and new practical dimensions of 0.33 liters

– We add as much soul to non-alcoholic variants as in our alcoholic beverages, and also see that consumers want enjoy Munkholm in More and more contexts, says brand director Ringnes

Fast growing non-alcoholic beer
The sale of non-alcoholic beer has increased significantly in Norway in recent years. Figures from the brewery and the beverage association show a 20 percent increase in volume from the first quarter of 2013 to today.

Sales increased by 12.78% this year compared to the same period last year, and in May, 14.66% more beer was sold without alcohol than in May from last year.

"I think it has a lot to do with a lot of people who want to live in better health, but at the same time we see a clear trend where non-alcoholic beer is increasingly seen as a full alternative. such as thirst flaps, party drinks and good food, says Strutz.

Rolling his own refrigerator for Munkholm is part of Ringnes' great commitment to non-alcoholic alternatives. Munkholm declined to 0.33 liters to meet consumer demand, and the goal is to double the proportion of nonalcoholic varieties in the beers category by 2022.