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Italian football is more attractive than long after Cristiano Ronaldo left Real Madrid in favor of Juventus
Thus, the players of Ronaldo and Messi will win the prize for the best player in the world in the last ten years. Each league for the first time since 2009.
Seeing that playing against each other becomes a rarity. In Norway, however, it is not known if any of them play in their respective leagues on Norwegian television screens.
Less than a month from the beginning of the series, no one in Norway has bought the rights of the Italian and the Spanish.
So there is a risk that the Norwegian fans of Serie A and The League are looking for other options to follow Ronaldo, Messi and his teammates.
Bought Bundesliga
– The status is that negotiate about it, but I do not know too much about it either. Currently, there is no breakthrough. According to Rolf-Otto Eriksen in Dagbladet, this applies as well to La Liga as to Serie A. Eriksen commented on Italian football for Viasat for three years. Now, the three-year agreement signed by Viasat in 2015 is over
Line Vee Hanum, Head of Communications at MTG Norway, owner of Viasat, does not comment on the rights at stake
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– Now Viasat got the Bundesliga, we also have Ligue 1 from the beginning, as well as many rights of l & # 39; England. If we can extend with Serie A and La Liga, we really have something other than the Premier League. I think that's one of the many arguments that Viasat should definitely extend, "said Rolf-Otto Eriksen
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"No show?"
The La Liga list was published yesterday. In series A, it will be released tomorrow. The leagues are defeated on August 18 or 19.
– He's starting to get close now. I can say that after Ronaldo's transition, I've never been as ready for these rights as I am now, says Eriksen.
Last year, the Bundesliga was not available on Norwegian television, while in 2015, Viasat boxed on the rights to Series A in October
– so the The series had begun long before Viasat bought them. Now we have three seasons behind us where we have built a product, says Eriksen
Per-Jarle Heggelund, who commented on Italian football for Canal + and C More for a number of years, recognizes the # 39; uncertainty.
– I remember even from my years, we could have a clear signal the day before the beginning of the series that you were going to work tomorrow. There is nothing new at all. I do not hope it will be like in the Bundesliga – that there will be no show in Norway, "Heggelund told Dagbladet
Alternative to the Premier League
Like Heggelund before, Rolf-Otto Eriksen and Petter Veland have established themselves as the voice of Serie A and La Liga for the Norwegians
– My hope is that Viasport can be the channel offering the best. option to the Premier League. Even if we have the Bundesliga, it will not be complete until we have Serie A and La Liga. I think English sports are nice, but there are so many other things that are worth seeing, says Eriksen.
This summer, we learned that Facebook had acquired the rights to the Premier League in Asia.
Per-Jarle Heggelund, who works for the betting company Mr. Green, traces a similar scenario at home in Norway.
– A former boss told me a few years ago that television rights would go from television companies to Amazon, Facebook and I think it's only a matter of time before the betting companies are in exclusive rights. I'm not saying that it's going to happen now with La Liga and Serie A, but it's been predicted for a long time
The story continues during the video.
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Increased Interest for Series A
One question that many Serie A fans are asking is whether Ronaldo's transition could mean increased interest in Italian football.
– I think he has so much power Ronaldo, Ronaldo, the Ronaldo football player, wants to get his attention and interest wherever he is, says Rolf-Otto Eriksen
In the 90s The early 1990s dominated the Italian clubs in Europe. Since then, there has been a significant drop due to the heavier seasons for clubs Milan Inter and AC Milan, and this year a World Cup without the Italians for the first time since 1958.
– With the l 39 history, culture and football the threshold is lower for the great interest to reappear. The fact that Ronaldo arrives at Juventus, which is, after all, the biggest and most important club, I am sure I will attract even more interest in Serie A, Eriksen.
Excludes the return
Per Jarle Heggelund is more skeptical as to whether the interest will explode.
– Juventus will attract attention. Especially in Europe. He is not bought to win Serie A. He is picked to be the last chip to win the Champions League, says Heggelund.
The Torino Club won the Italian series seven seasons
On the other hand, we must go back to 1996 to regain the previous title of the Champions League
– Ronaldo will be quite interested in the Champions League compared to Serie A.
However, the former commentator does not rule out a walk to his former church commentator
– A return to my good old Serie A was just fun, but I'm fine with Mr. Green. It's a job that can be combined with a comment, so I'm just sitting on the fence and waiting, says Heggelund.
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