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After a long battle with the Health Directorate to keep tobacco-free snus on the Norwegian market, British American Tobacco ends up throwing sponge
The confirmed tobacco giant faces Dagbladet yesterday
Four variants expired
Fire The snus variants of the popular Epok series expire and must be replaced by tobacco products.
In particular, Epok is Ice Cool Strong, Mint, Strong Lime and Liquorice Strong, which will disappear from store shelves.
now replaced by snus products that must contain tobacco for legal sale and are also forced into neutral snus boxes.
According to British American Tobacco, they will appear on the Norwegian market with plain packaging wrapped in tobacco, and below The names Ice Blue Intense, Arctic Blue, Green Intense Zest and Purple Intense
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– Very misinformed
Since the product is considered a substitute for tobacco, it is subject to the Tobacco Injury Act in Norway and, since it does not contain tobacco, it is also considered a new tobacco. nicotine product. in Norwegian stores, unless it changes the status of a drug or is able to prove that snus is much less harmful to other nicotine-based products.
Karl Erik Lund thinks that the Norwegian population ends up being very badly informed and smoking. "
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– Epok snus has a degree of damage comparable to that of nicotine gum
<img class =" "itemprop =" image " alt = "The Health Directorate is asking the tobacco giant to draw controversy White Nicotine made in a way that cleans it for unwanted carcinogens, so that the snus is tobacco-free. 59007] Snus was launched as a "healthier" alternative to common snuff because it contains only nicotine and not carcinogenic tobacco.
Sense the snus should legal
Markus Lindblad, director of communications for British American Tobacco in Norway stresses that he still believes that the product should be completely legal.
Following the warning of the Norwegian Health Directorate on four percent of the turnover, the manufacturer chooses to remove the tobacco-free variant of Norwegian stores. Lindblad told Dagbladet
The epok series will still be available in Norway, but in standardized packaging and as a regular tobacco product.
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