"Mission: Impossible – Fallout" – The cruise cruises of the tourism industry was shot down: – Then finished the pulpit in India, considering

Last week, it was known that the superstar scenes "Mission: Impossible" Tom Cruise, recorded at Preikestolen outside Stavanger last November, was suddenly installed in India in the big movie to come up.

Dagbladet was in contact with several of the actors who worked hard to bring the American film star to Norway. They felt stubborn that they did not feel deceived.

Grips

It seems, however, that the initiators want to make sure that the Preikestolen is related to their country of origin. The NRK wrote on Wednesday that the Visit Norway government tourism organization was serving a number of foreign journalists to cover the spectacular premiere of the film scheduled for the Preikestolen on August 1st.

How to try to market internationally that the Preikestolen is in Norway and not in Kashmir, India, as it is presented.

Visit Norway tells Dagbladet that he is spending 50,000 tax crowns to steal foreign media reporters. At the same time, they can not guarantee that the results will be as they wish.

– We want them to place Preikestoilen in Norway, not Kashmir. At the same time, we do not know what they end up writing because it's the difference of inviting paid publishers and bloggers, "says Katrine Mosfjeld, head of consumer marketing at Visit Norway. from Dagbladet

Collaborates on the Journey

It describes it all as a shift of the spleen

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– Visit Norway is synonymous with cheap tickets. airplane and organizes the invitation, while the region's tourist industry good price. The contribution ceiling of Visit Norway is NOK 50 000 in air tickets. The rest of the bills deals with local destination companies and Fjord Norway, says Mosfjeld and continues:

– The reason for being invited here is the price of "Mission Impossible" but the main goal is to to get to write more than just the pulpit We hope that they will talk to you about everything about Rogaland. We want to focus on the whole region.

– Unfortunate

Christian Mongaard, publisher of the Danish newspaper Information, finds it odd that journalists are sent to Norway to report that the Preikestolen is in Norway

– I think that sounds a little violent and I n & # I have never heard of it before. I had understood if it was during the recordings, but it seems a bit desperate.

He thinks that the starting point is unfortunate and that foreign journalists can know everything.

– It will be difficult if you start with a negative story about Hollywood having ignored Norway, instead of telling Hollywood to look up to Norway.

– This may end with humorous articles about the "poor Norway" who spent a lot of money to persuade foreign journalists to talk about the Norwegian mountains. "

– Comic

Vidar Kvalsheim, author and filmmaker, finds that the waterfall seems a little hopeless.

– The tourism industry had expectations here, as no one else Had done, also had the pulpit in India.And then they must start by fighting the fire.It's a bit comical, he said to Dagbladet

– What kind of result the next million to the advertising of Norway gives, it will be exciting to follow.

Kvalshaug, on the other hand, does not think it's unthinkable that the film could give the desired advertising effect in the long run.

– But it's a tourist effect, not an artistic effect, says Kvalshaug

The movie "Mission Impossible" received about six million euros from state aid through the incentive system. The program aims to promote foreign film production in Norway and strengthen the skills of Norwegian workers engaged in foreign production.

– If the incentive program aims to entice more Asians to travel on a bus with roots, I misunderstood. Because I thought it had an artistic reason. And I think so many others hoped and believed, says Kvalshaug

– Failure

Commentator and filmmaker at Dagbladet, Inger Bentzrud, seems stunned in the tourism industry and Visit Norway is comic.

– Film recordings that are added in Norway, for example, are subsidized to create advertising in Norway. They obviously failed to succeed, because the pulpit ended in Kashmir. As a commercial target for Norway, she has not succeeded at all, she believes.

– $ 50,000 is not the whole world. I do not think it's a scandal, but I think it's a comedy. Something a little comical and desperate. On the other hand, take Lord of the Rings, which is registered in New Zealand. It does not seem explicit that the film is recorded, but everyone knows it eventually. It is possible that the advertising attempt will have the desired long-term effect. People start talking about it, says Bentzrud.

Visit Norway comments on the critics of cinema experts.

– It is too early to say that this has not been successful. We are undertaking a slightly different activity to try to find out where the chair is. So, I do not think it's comical, but surprising that the pulpit stool has a distinctive web around the world, in one of the world's most popular action film series, Mosfjeld.