[ad_1]
The Swedish Gjensidige Forsikring is the first in the world to have emerged. Now the video is used for education in hospitals.
Wishing to prepare for future parents at birth, Gjensidige Forsikring in Sweden filmed a complete birth at 365 degrees. This makes the film the first virtual reality birth in the world. The film will contribute to more knowledge and reduce parenting disorders before birth in a "comprehensible and real way."
The ten-minute film, called Reality Reality, is recorded at the University Hospital Ørebro and soon shows birth Keep the course on the use of VR technology
– For everyone to know the reality of birth, new technologies can enable more future parents to feel comfortable and prepared before birth, says Kristina Müller, land chief at BB Stockholm
According to the head of the earth, Birth concerns have increased significantly over the last 20 years. Video is an attempt to counter this trend.
See also: The company Hjeltnes takes over "Gutrta på tur" – ready for a new television tour 2
Used as a training material
It is the only one of its kind. Swedish public relations agency FLB Europa which stands behind the international campaign that takes place in the social media of Gjensidige. According to FLB Europa public relations consultant Björn Lundvall, it was time to take stock when the latest birthing material in Sweden dates back to the 1970s.
In the ten-minute film one can see a true birth
In the ten-minute virtual reality movie, you can see a real, very close birth.
– Gjensidige's child insurance has been voted best by the Swedish Consumer Insurance Agency – an agency that helps consumers interpret terms and conditions rules, and answer questions about insurance. The campaign was made to promise the best insurance of Sweden and, at the same time, could offer support to parents who are worried about an upcoming birth, "says Lundvall
. 19659003] – For so long, he has been incredibly well received. The Swedish and international media paid attention to the campaign, but most importantly, several hospitals, the other Södersjukhuset (one of the largest hospitals in Stockholm, red.anm.) Have ordered VR glasses to use the film as a training for future parents. What began as a campaign to lift Gjensidige's child insurance has resulted in acceptable training materials for several Swedish hospitals, says Lundvall.
See also: – Absolutely deserved with the label "agency PR of Stordalen" [19659007] – VR is a successful aid
According to marketing director Gjensidige Forsikring Sverige, Lina Winqvist VR is considered successful help because patients are exposed to their phobias in a safe environment.
– Digitization is a fact and education In food care must follow the development and opportunities that this offers. By filming a place of birth in VR, we create an authenticity that is difficult to reproduce in the birthing material that exists today, says Winqvist.
VR is being tested today for, among other things, CBS research at the University of Stockholm. Social phobias, such as squadron agoraphobia, can try VR to cure their phobia.
Also read: – Bloggers are perhaps the ones who best understand their users
The article was first published on Kampanje.no [19659019]! Function (e, t, n, c, o, a, s) {e.fbq || (o = e.fbq = function () {o.callMethod? o.callMethod.apply (o, arguments) o.queue.push (argument)} e._fbq || (e._fbq = o), o.push = o, o.loaded =! 0, o.version = "2.0" o.queue = [] (a = t.createElement ("script")). async =! 0, a.src = "https: / /connect.facebook.net/en_US/fbevents. js "(s = t.getElementsByTagName (" script ") [0]). parentNode.insertBefore (a, s))} (window, document), FBQ (" init ") "762559487244655"), FBQ ("track" "view page")
[ad_2]
Source link
