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Unexpected consequences for the giants of Stabburet, Toro and Grandiosa.
"Many Orkla Foods products have been included in the price warnings for 2017 and 2016. They cover large portions of the Toro range, pizzas, liver products and similar products. broad categories for which there has been no similar price war this year, says Peter Ruzicka at Nettavisen.
Read also: Pricing for Orkla
He says that this is mostly felt at the grocery store.
– As a result, the real prices of these products have risen sharply. This goes beyond the volume, both because people buy more when it is cheaper and there is less attention to products, "Ruzicka said.
Read also: Kiwi cuts the prices of 70 cold products and breakfast
He says that is the hot weather this summer caused the price war like other types of products, such as mineral water, ice cream and barbecue food.
"In July, it's great, you buy ice cream rather than tomato soup and frozen pizza.That's why chains do not have campaign and prices are therefore higher, says Ruzicka.
– Norway is special
Norway was the only Orkla Foods market where there was no volume growth in the third quarter of the year.
– Why do not you notice anything about this in other markets as well?
"Norway is a special market.The focus on prices, both in the channels and in the media, is extremely high.What items are included in the price war and do not have any great results, says Ruzicka.
Opptur sugar
Orkla can however support the government's decision to reverse the increase in the sugar tax. This is good news, especially for the Orkla Nidar candy factory.
Read also The juice and roast industry fears a downsizing after Siv Jensen's decision on sugar
"We are very pleased that this seems to be going away, the fees have caused us significant revenue losses this year, which has led to an increase in border trade, higher prices and fewer campaigns in the stores," he said. said Ruzicka.
The government will now set up a selection to see how they can better organize the fees. Ruzicka, however, warns that it can be complicated to set up a system that works.
– All products must be declared with the number of grams of sugar required and regulations must not violate the EEA rules. This system does not exist in Europe or Norway today, says Ruzicka.
VAT exemption
The government has not announced that it would do anything about exemption from VAT on imports of goods of less than 350 kroner. Orkla hopes, however, that this will be part of the budget negotiations.
Read also: The VAT exemption limit on e-commerce is maintained
"This is an insignificant subsidization of foreign companies.In this case, the VAT exemption on Norwegian products should be less than 350 crowns," Ruzicka said.
Read also: Online purchases abroad have exploded, the limit of 350 can not be questioned
– But if it is the VAT of the first crown, Norwegian consumers have to pay a customs duty of NOK 158, even if they do not have to pay a duty. buy only for a few dollars. This is not fair either?
– No, it should be a ploy. VAT fees should be charged automatically and at no extra cost, says Ruzicka.
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