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Plantasjen, which has 77 stores in Norway, released a new scent in the third quarter of 2018.
The main Nordic facilities chain lost NOK 45 million in operations before the third quarter, compared with a loss of 7 million at the same time last year.
"The sales and profit trend was extremely negative in July, with August and September better than last year, but not enough to offset the month of July, a very important month for Plantas, said during a conference call Jonas Wiström, CEO of Ratos, the company owner of Plantas.
Important month
The plantation has 140 stores in Norway, Sweden and Finland.
According to the report to Ratos, Plantasjen was negatively affected by the mild climate and drought during the important month of July and sales fell by 7%.
"We never feel comfortable to blame the weather that it does, but we all know that we have had extremely hot and dry weather this summer," Wiström said.
Ratos is already turning around and is currently restructuring the company to reduce operating costs while improving the stores.
"We are investing in our stores in Norway and Sweden and customers will benefit from a better customer experience," Wiström said.
From top to bottom
This is not the first quarter of this year that Plantas has problems. In winter, the company had recorded an operating loss before depreciation of 205 million NOK, due to the hard and long winter.
Despite weak figures in two quarters out of three, Plantasjen owes its annual growth to 227 million NOK, thanks to a very good result in the second quarter.
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