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Supermodel Bar Refaeli and Dress-Marked Hoodies are accused of being racist after controversial ads.
A commercial film for the Israeli clothing brand Hoodies has been the subject of much discussion.
The video shows Israeli model Bar Refaeli wearing a niqab, followed by the question "Is Iran here?". She then takes off the niqab and dances in several sportswear before the end of the video with the statement "Freedom is fundamental," writes the BBC.
Now, Hoodies are accused of being racist and Islamophobic, and critics can not wait for social media.
– It's just stupid. My idea of freedom is wearing the hijab, and if I want to use the niqab, I'll do it. This is what creates Islamophobia, writes a person on Twitter.
– This advertisement is so disrespectful in every respect, writes another.
Read also: – The fight against racism must be taken daily
The video has been split into several platforms on social media, including Instagram and Facebook accounts of the top-model. Refaeli, which has more than five million subscribers on both platforms, has already deleted the video on Instagram the day after its publication.
Many think that the video is racist and ignorant, while others think that the video talks about the tension between Israel and Iran.
The Iranian authorities have been accused of violating human rights by forcing Iranian women to use them. In the past year, women in Iran have been arrested to protest the country's hijab laws. In Israel, there are no specific rules on what women should wear.
Read also: Investigation: majority against hijab at primary school
Others applaud the inclusion of Bar Refaeli in advertising.
– Bar Refaeli is brave who advertises, knowing what resistance he will get. She removes the niqab that covers her face and claims her freedom by choosing not to use it. Inspired by the demonstrations of women forced to wear the hijab or niqab in Iran, we write on Twitter.
– magnificent. I hope that more influential and influential people will be as brave as Bar Refaeli. That's what feminism is, freedom, says another.
The video has been viewed more than 200,000 times on Instagram from Hoodies before also being removed. The video was part of a major branded clothing marketing campaign including billboards and TV commercials.
According to the Jerusalem Post, the message of the campaign is to fight against racism and prejudice, in addition to promoting hoodies of the brand of clothing, writes Dagbladet.
Neither Refaeli nor Hoodies has responded to the criticism.
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