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In August, Patrick Söderlund was able to say that he had left Electronic Arts and DICE to embark on new challenges. The Swede repeatedly said that he was missing more and more from being involved in game development. Advertising today should not be a shock.
The former Battlefield boss can now reveal that he has transferred a large number of his former DICE employees to a new studio called Embark Studios. With such weight in the studio, they have already managed to sign an agreement with Nexon in order to benefit from good financial support allowing them to have great ambitions. Söderlund says it has the ambition to reach the mass market with future-oriented technology that will give us new ways to interact with each other. With the words "connected players", "voice recognition", "cloud computing" and "advanced artificial intelligence" in the press release, there is no doubt that the studio is looking towards the future. They say that the desire is to create games that we have not seen yet, but they will start a little more traditionally with some glimpses of special systems and features to test them.
It seems that the idea of this really angered the inclination of several other people at DICE, because today, Johan Andersson, who until now headed the research division of DICE. Extraordinary EA experiences, aka SEED. Although the studio is so cool, we obviously do not have to wait extremely long for their first game, as Söderlund says that they will give us results faster than most people think. Hopefully this means it does not take a long time to see what Battlefield developers can get with free reels.
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