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Overall, Vinmonopolet experienced a 2.5% increase in the number of liters traded compared to the last six months of the year.
White wine and sparkling wine, as well as rosé, contributed to this increase. According to Vinmonopolet, sales of both types of wine increased by 8.5 and 8.9 percent respectively.
Meanwhile, the best seller of red wine fell by 3 percent, or 563,000 liters of the 18.7 million liters sold in the first half of 2017.
– We are in a very hot wave that began in May and came back in June. According to Jens Nordahl, director of communications at Vinmonopolet at NTB, this year's sales are strongly temperature-related and the trend is on the rise.
Normal General Increase
Nordahl reports the historical decline in red wine sales. This term also uses the term for other types of victory. For rosé wine, the increase is 30.3% or 343,000 liters more than between January and June 2017.
– Rosévin is our fourth largest category of wines, purely commercial, and a wine traditionally considered a simple vegetarian wine. "The diversity of products is now greater than before," says Nordahl
. The Communications Manager adds that Vinmonopolet's customers are choosing more expensive and more caloric products than ever before.
– Our sales have increased somewhat, but these are fairly common growth figures, says Nordahl, who is excited about how the development will be done after the end of the appreciation period.
The growth of beer sales
The director Petter Nome of the brewery and beverage association also refers to figures influenced by a lot of sun and heat. It refers to numbers from January to May, plotting a potential record year.
– The best year up to here was in 2016, and 2017 was almost as good. So far, we are 3.5% over the last five months of last year, says Nome at NTB.
– In recent years, beer has gained a better reputation. It is no longer associated with filling and is considered more sophisticated. People have discovered the great selection, adds Nome.
He says the heat has been particularly good for lighter beer types, while non-alcoholic beer has increased by 13 percent.
– This is a significant advance
The Big Small Presses
The director of the brewers' association describes a development where small breweries have experienced strong growth. The growth took place in 2010, but is now stagnant
According to Nome, the reason is largely the competition of the big breweries.
– The big breweries offered special beer at a lower price after the increase in microbreweries. He estimates that half of the Norwegian breweries could disappear in a few years
– not because the interest will flow, but because there is so much on the bone. Most people have deficits, and there are limits to the number of breweries in the Norwegian market, Nome said. (Terms)
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