Ends at Seat after only 16 months: – Becomes more sales oriented now

He then spent almost five years working for automotive importer Harald A. Møller as marketing manager for Volkswagen, having been appointed marketing director at SAS in 2013.

Handsome and a half after he
captured, the post of director ends Tor Anton Bjørge as head of headquarters in Norway.

"Working with Seat has been an amazing journey and we have implemented a new concept in a very short time," says Bjørge in Kampanje.

– More emphasis on sales

He also spent a few years at the Bate advertising agency, where he was a customer for six years for Møller and Audi before joining SAS.

"It's been almost a year and a half since you took office as Executive Director of Seat
– What's the reason you finish?

"My strength and ambition is primarily in brand positioning and development, so when it's more focused on sales and retail, it's natural that the stick
Delivered to someone who is ready to generate sales, says Bjørge in Kampanje.

During his tenure as director, they soon received 140 cars on the road, but Bjørge points out that the volume was not a
priority.

"Seat has been instrumental in testing new distribution formats, such as e-commerce, an innovative showroom and carpool services, with a focus on learning new skills. like the other car brands of the house.
enjoy it, he says.

Is in the box of ideas

– Did you know that the Seat project would move to another phase after taking office?

"After five years as a marketing manager at Volkswagen, I was ready to do something
New and when the offer for the Seat post came up, it was a task for which I could not refuse, but I was also aware that at one point, the volume had become more important, replied Bjørge.

He says that he is now in
Think about what he wants to do next. He also does not rule out that he can return to Møller.

"I have some sensors and I am open to exciting new opportunities where I can shoot
alternating my agency experience and roles as a marketing manager at SAS, Volkswagen and now Seat's newest director.

"His expertise was the right medicine

Ulf Tore Hekneby, Managing Director of Harald A. Møller AS, said
respect for Bjørge's decision.

They are both importer and distributor of Seat, owned by the Volkswagen Group.

– For Seat, we agree that its unique expertise in branding and marketing was just
drugs when Seat returns to Norway, says Hekneby in Kampanje.

In 2006, after recording a drop in sales, Møller reduced the investment in Seat in Norway, but in 2017, the brand was re-approved.

– Now that the work is done and we have
the respect for Tor Anton now hungry for new tasks outside of Harald A. Møller, says Hekneby.

Image-text:

Ends in place:

Tor Anton Bjørge abandons shortly after his siege. "I realized that I felt comfortable with that
marketing and branding, he says in Kampanje. Photo: Jon Sverre Ruder / Harald A. Møller AS.