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Bryggerikjempen Hansa Borg has entered into a partnership with Gulating. The goal of Gulating is to become the largest chain of pubs in Norway
– Gulating is based on the basic idea of making available the great diversity of Norwegian craft beer and allowing people to decide. It is therefore crucial for us to partner with a strong partner who takes craft beer seriously, which also allows us to maintain a growth rate high enough for Gulating to become the leader in the advertising market, says the CEO. . Director Rolf Ivar gets Gulating Gruppen AS in a press release.
The Gulating chain now has eight pubs and 23 beer sales, focusing on craft beer. Gulating's ambition is to create ten new cafes in the future, which, according to E24, will cost NOK 100 million to homeowners. Cooperation with Hansa Borg will contribute to this.
The Gulating Group does not want to say anything about the contribution of Hansa Borg, but it is common for big breweries to pay for their puberty.
– It is important for us to show that we have not sold the soul in this agreement. We have not sold shares in the company and we have no plans to do so, "says Lasse Olberg, chief financial officer of E24.
(© NTB)
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